## Archive for the ‘**Data Science**’ Category

## Tackling the John Smith Problem – deduplicating data via fuzzy matching in R

Last week I attended a CRM & data user group meeting for not-for-profits (NFPs), organized by my friend Yael Wasserman from Mission Australia. Following a presentation from a vendor, we broke up into groups and discussed common data quality issues that NFPs (and dare I say most other organisations) face. Number one on the list was the vexing issue of duplicate constituent (donor) records – henceforth referred to as dupes. I like to call this the *John Smith Problem* as it is likely that a typical customer database in a country with a large Anglo population is likely to have a fair number of records for customers with that name. The problem is tricky because one has to identify John Smiths who appear to be distinct in the database but are actually the same person, while also ensuring that one does not inadvertently merge two distinct John Smiths.

The John Smith problem is particularly acute for NFPs as much of their customer data comes in either via manual data entry or bulk loads with less than optimal validation. To be sure, all the NFPs represented at the meeting have some level of validation on both modes of entry, but all participants admitted that dupes tend to sneak in nonetheless…and at volumes that merit serious attention. Yael and his team have had some success in cracking the dupe problem using SQL-based matching of a combination of fields such as first name, last name and address or first name, last name and phone number and so on. However, as he pointed out, this method is limited because:

- It does not allow for typos and misspellings.
- Matching on too few fields runs the risk of false positives – i.e. labelling non-dupes as dupes.

The problems arise because SQL-based matching requires one to pre-specify match patterns. The solution is straightforward: use fuzzy matching instead. The idea behind fuzzy matching is simple: allow for inexact matches, assigning each match a *similarity score* ranging from 0 to 1 with 0 being complete dissimilarity and 1 being a perfect match. My primary objective in this article is to show how one can make headway with the John Smith problem using the fuzzy matching capabilities available in R.

### A bit about fuzzy matching

Before getting down to fuzzy matching, it is worth a brief introduction on how it works. The basic idea is simple: one has to generalise the notion of a match from a binary *“match” / “no match”* to allow for partial matching. To do this, we need to introduce the notion of an edit distance, which is essentially the *minimum number of operations required to transform one string into another*. For example, the edit distance between the strings *boy* and *bay* is 1: there’s only one edit required to transform one string to the other. The Levenshtein distance is the most commonly used edit distance. It is essentially, “*the minimum number of single-character edits (insertions, deletions or substitutions) required to change one word into the other.”*

A variant called the Damerau-Levenshtein distance, which additionally allows for the transposition of two adjacent characters (counted as one operation, not two) is found to be more useful in practice. We’ll use an implementation of this called the *optimal string alignment* (osa) distance. If you’re interested in finding out more about osa, check out the Damerau-Levenshtein article linked to earlier in this paragraph.

Since longer strings will potentially have larger numeric distances between them, it makes sense to normalise the distance to a value lying between 0 and 1. We’ll do this by dividing the calculated osa distance by the length of the larger of the two strings . Yes, this is crude but, as you will see, it works reasonably well. The resulting number is a normalised measure of the dissimilarity between the two strings. To get a similarity measure we simply subtract the dissimilarity from 1. So, a normalised dissimilarity of 1 translates to similarity score of 0 – i.e. the strings are perfectly *dissimilar*. I hope I’m not belabouring the point; I just want to make sure it is perfectly clear before going on.

### Preparation

In what follows, I assume you have R and RStudio installed. If not, you can access the software here and here for Windows and here for Macs; installation for both products is usually quite straightforward.

You may also want to download the Excel file **many_john_smiths** which contains records for ten fictitious John Smiths. At this point I should affirm that as far as the dataset is concerned, *a**ny resemblance to actual John Smiths, living or dead, is purely coincidental! *Once you have downloaded the file you will want to open it in Excel and examine the records and save it as a csv file in your R working directory (or any other convenient place) for processing in R.

As an aside, if you have access to a database, you may also want to load the file into a table called **many_john_smiths** and run the following dupe-detecting SQL statement:

select * from many_john_smiths t1

where exists

(select 'x' from many_john_smiths t2

where

t1.FirstName=t2.FirstName

and

t1.LastName=t2.LastName

and

t1.AddressPostcode=t2.AddressPostcode

and

t1.CustomerID <> t2.CustomerID)

You may also want to try matching on other column combinations such as *First/Last Name and AddressLine1* or F*irst/Last Name and AddressSuburb* for example. The limitations of column-based exact matching will be evident immediately. Indeed, I have deliberately designed the records to highlight some of the issues associated with dirty data: misspellings, typos, misheard names over the phone etc. A quick perusal of the records will show that there are *probably* two distinct John Smiths in the list. The problem is to quantify this observation. We do that next.

### Tackling the John Smith problem using R

We’ll use the following libraries: stringdist, stringi and rockchalk. The first library, stringdist, contains a bunch of string distance functions, we’ll use stringdistmatrix() which returns a matrix of pairwise string distances (osa by default) when passed a vector of strings; stringi has a number of string utilities from which we’ll use str_length(), which returns the length of string; rockchalk contains a useful function vech2mat() which casts a half-vector to a triangular matrix (this will make more sense when you see it in action).

OK, so on to the code. The first step is to load the required libraries:

`#load libraries`

library("stringdist")

library("stringr")

library("rockchalk")

We then read in the data, ensuring that we override the annoying default behaviour of R, which is to convert strings to categorical variables – we want strings to remain strings!

`#read data, taking care to ensure that strings remain strings`

df <- read.csv("many_john_smiths.csv",stringsAsFactors = F)

#examine dataframe

str(df)

The output from str(df) (not shown) indicates that all columns barring *CustomerID* are indeed strings (i.e. type=character).

The next step is to find the length of each row:

#find length of string formed by each row (excluding title)

rowlen <- str_length(paste0(df$FirstName,df$LastName,df$AddressLine1,

df$AddressPostcode,df$AddressSuburb,df$Phone))

#examine row lengths

rowlen

> [1] 41 43 39 42 28 41 42 42 42 43

Note that I have excluded the *Title* column as I did not think it was relevant to determining duplicates.

Next we find the distance between every pair of records in the dataset. We’ll use the stringdistmatrix()function mentioned earlier:

#stringdistmatrix - finds pairwise osa distance between every pair of elements in a

#character vector

d <- stringdistmatrix(paste0(df$FirstName,df$LastName,df$AddressLine1,

df$AddressPostcode,df$AddressSuburb,df$Phone))

stringdistmatrix() returns an object of type dist (distance), so we’ll cast it into a matrix object for use later. We’ll also set the diagonal entries to 0 (since we know that the distance between a string and itself is zero):

#cast d as a proper matrix

d_matrix <- as.matrix(d)

#set diagonals to 0 - distance between a string and itself is 0

diag(d_matrix) <- 0

For reasons that will become clear later, it is convenient to normalise the distance – i.e. scale it to a number that lies between 0 and 1. We’ll do this by dividing the distance between two strings by the length of the longer string. We’ll use the nifty base R function combn() to compute the maximum length for every pair of strings:

#find the length of the longer of two strings in each pair

pwmax <- combn(rowlen,2,max,simplify = T)

The first argument is the vector from which combinations are to be generated, the second is the group size (2, since we want pairs) and the third argument indicates whether or not the result should be returned as an array (simplify=T) or list (simplify=F). The returned object, pwmax, is a one-dimensional array containing the pairwise maximum lengths. We convert this to a proper matrix using the vech2mat() function from rockchalk.

#convert the resulting vector to a matrix, the diagonal entries should be the

#respective rowlength

pmax_matrix <- vech2mat(pwmax,diag=rowlen)

Now we divide the distance matrix by the maximum length matrix in order to obtain a normalised distance:

#normalise distance

norm_dist_matrix <- d_matrix/pmax_matrix

The normalised distance lies between 0 and 1 (check this!) so we can define similarity as 1 minus distance:

#similarity = 1 - distance

sim_matrix <-round(1-norm_dist_matrix,2)

sim_matrix

1 2 3 4 5 6 7 8 9 10

1 1.00 0.84 0.76 0.64 0.54 0.46 0.52 0.76 0.55 0.60

2 0.84 1.00 0.70 0.51 0.40 0.51 0.47 0.70 0.49 0.49

3 0.76 0.70 1.00 0.43 0.33 0.32 0.38 0.60 0.55 0.42

4 0.64 0.51 0.43 1.00 0.64 0.71 0.79 0.52 0.50 0.70

5 0.54 0.40 0.33 0.64 1.00 0.56 0.50 0.45 0.43 0.49

6 0.46 0.51 0.32 0.71 0.56 1.00 0.67 0.40 0.31 0.56

7 0.52 0.47 0.38 0.79 0.50 0.67 1.00 0.48 0.45 0.63

8 0.76 0.70 0.60 0.52 0.45 0.40 0.48 1.00 0.48 0.49

9 0.55 0.49 0.55 0.50 0.43 0.31 0.45 0.48 1.00 0.44

10 0.60 0.49 0.42 0.70 0.49 0.56 0.63 0.49 0.44 1.00

#write out the similarity matrix

write.csv(sim_matrix,file="similarity_matrix.csv")

The similarity matrix looks quite reasonable: you can, for example, see that records 1 and 2 (similarity score=0.84) are quite similar while records 1 and 6 are quite dissimilar (similarity score=0.46). Now let’s extract some results more systematically. We’ll do this by printing out the top 5 non-diagonal similarity scores and the associated records for each of them. This needs a bit of work. To start with, we note that the similarity matrix (like the distance matrix) is symmetric so we’ll convert it into an upper triangular matrix to avoid double counting. We’ll also set the diagonal entries to 0 to avoid comparing a record with itself:

#convert to upper triangular to prevent double counting

sim_matrix[lower.tri(sim_matrix)] <- 0

#set diagonals to zero to avoid comparing row to itself

diag(sim_matrix) <- 0

Next we create a function that returns the n largest similarity scores and their associated row and column number – we’ll need the latter to identify the pair of records that are associated with each score:

#adapted from:

#https://stackoverflow.com/questions/32544566/find-the-largest-values-on-a-matrix-in-r

nlargest <- function(m, n) {

res <- order(m, decreasing = T)[seq_len(n)];

pos <- arrayInd(res, dim(m), useNames = TRUE);

list(values = m[res],

position = pos)

}

The function takes two arguments: a matrix m and a number n indicating the top n scores to be returned. Let’s set this number to 5 – i.e. we want the top 5 scores and the associated record indexes. We’ll store the output of nlargest in the variable sim_list:

top_n <- 5

sim_list <- nlargest(sim_matrix,top_n)

Finally, we loop through sim_list printing out the scores and associated records as we go along:

for (i in 1:top_n){

rec <- as.character(df[sim_list$position[i],])

sim_rec <- as.character(df[sim_list$position[i+top_n],])

cat("score: ",sim_list$values[i],"\n")

cat("record 1: ",rec,"\n")

cat ("record 2: ",sim_rec,"\n\n")

}

score: 0.84

record 1: 1 John Smith Mr 12 Acadia Rd Burnton 9671 1234 5678

record 2: 2 Jhon Smith Mr 12 Arcadia Road Bernton 967 1233 5678

score: 0.79

record 1: 4 John Smith Mr 13 Kynaston Rd Burnton 9671 34561234

record 2: 7 Jon Smith Mr. 13 Kinaston Rd Barnston 9761 36451223

score: 0.76

record 1: 1 John Smith Mr 12 Acadia Rd Burnton 9671 1234 5678

record 2: 3 J Smith Mr. 12 Acadia Ave Burnton 867`1 1233 567

score: 0.76

record 1: 1 John Smith Mr 12 Acadia Rd Burnton 9671 1234 5678

record 2: 8 John Smith Dr 12 Aracadia St Brenton 9761 12345666

score: 0.71

record 1: 4 John Smith Mr 13 Kynaston Rd Burnton 9671 34561234

record 2: 6 John S Dr. 12 Kinaston Road Bernton 9677 34561223

As you can see, the method correctly identifies close matches: there appear to be 2 distinct records (1 and 4) – and possibly more, depending on where one sets the similarity threshold. I’ll leave you to explore this further on your own.

### The John Smith problem in real life

As a proof of concept, I ran the following SQL on a real CRM database hosted on SQL Server:

select

FirstName+LastName,

count(*)

from

TableName

group by

FirstName+LastName

having

count(*)>100

order by

count(*) desc

I was gratified to note that John Smith did indeed come up tops – well over 200 records. I suspected there were a few duplicates lurking within, so I extracted the records and ran the above R code (with a few minor changes). I found there indeed were some duplicates! I also observed that the code ran with no noticeable degradation despite the dataset having well over 10 times the number of records used in the toy example above. I have not run it for larger datasets yet, but I suspect one will run into memory issues when the number of records gets into the thousands. Nevertheless, based on my experimentation thus far, this method appears viable for small datasets.

The problem of deduplicating large datasets is left as an exercise for motivated readers 😛

### Wrapping up

Often organisations will turn to specialist consultancies to fix data quality issues only to find that their work, besides being quite pricey, comes with a lot of caveats and cosmetic fixes that do not address the problem fully. Given this, there is a case to be made for doing as much of the exploratory groundwork as one can so that one gets a good idea of what can be done and what cannot. At the very least, one will then be able to keep one’s consultants on their toes. In my experience, the John Smith problem ranks right up there in the list of data quality issues that NFPs and many other organisations face. This article is intended as a starting point to address this issue using an easily available and cost effective technology.

Finally, I should reiterate that the approach discussed here is just one of many possible and is neither optimal nor efficient. Nevertheless, it works quite well on small datasets, and is therefore offered here as a starting point for your own attempts at tackling the problem. If you come up with something better – as I am sure you can – I’d greatly appreciate your letting me know via the contact page on this blog or better yet, a comment.

**Acknowledgements:**

I’m indebted to Homan Zhao and Sree Acharath for helpful conversations on fuzzy matching. I’m also grateful to all those who attended the NFP CRM and Data User Group meetup that was held earlier this month – the discussions at that meeting inspired this piece.

## An intuitive introduction to support vector machines using R – Part 1

About a year ago, I wrote a piece on support vector machines as a part of my *gentle introduction to data science R* series. So it is perhaps appropriate to begin this piece with a few words about my motivations for writing yet another article on the topic.

Late last year, a curriculum lead at DataCamp got in touch to ask whether I’d be interested in developing a course on SVMs for them.

My answer was, obviously, an enthusiastic “Yes!”

Instead of rehashing what I had done in my previous article, I thought it would be interesting to try an approach that focuses on building an intuition for how the algorithm works using examples of increasing complexity, supported by visualisation rather than math. This post is the first part of a two-part series based on this approach.

The article builds up some basic intuitions about support vector machines (abbreviated henceforth as SVM) and then focuses on linearly separable problems. Part 2 (to be released at a future date) will deal with radially separable and more complex data sets. The focus throughout is on developing an understanding *what* the algorithm does rather than the technical details of how it does it.

Prerequisites for this series are a basic knowledge of R and some familiarity with the *ggplot* package. However, even if you don’t have the latter, you should be able to follow much of what I cover so I encourage you to press on regardless.

<advertisement> if you have a DataCamp account, you may want to check out my course on support vector machines using R. Chapters 1 and 2 of the course closely follow the path I take in this article. </advertisement>

### A one dimensional example

A soft drink manufacturer has two brands of their flagship product: *Choke* (sugar content of 11g/100ml) and *Choke-R* (sugar content 8g/100 ml). The actual sugar content can vary quite a bit in practice so it can sometimes be hard to figure out the brand given the sugar content. Given sugar content data for 25 samples taken randomly from both populations (see file sugar_content.xls), our task is to come up with a decision rule for determining the brand.

Since this is one-variable problem, the simplest way to discern if the samples fall into distinct groups is through visualisation. Here’s one way to do this using *ggplot*:

…and here’s the resulting plot:

Note that we’ve simulated a one-dimensional plot by setting all the y values to 0.

From the plot, it is evident that the samples fall into distinct groups: low sugar content, bounded above by the 8.8 g/100ml sample and high sugar content, bounded below by the 10 g/100ml sample.

Clearly, any point that lies between the two points is an acceptable *decision boundary.* We could, for example, pick 9.1g/100ml and 9.7g/100ml. Here’s the R code with those points added in. Note that we’ve made the points a bit bigger and coloured them red to distinguish them from the sample points.

label=d_bounds$sep, size=2.5,

vjust=2, hjust=0.5, colour=”red”)

And here’s the plot:

Now, a bit about the decision rule. Say we pick the first point as the decision boundary, the decision rule would be:

Say we pick 9.1 as the decision boundary, our classifier (in R) would be:

The other one is left for you as an exercise.

Now, it is pretty clear that although either these points define an acceptable decision boundary, neither of them are the best. Let’s try to formalise our intuitive notion as to why this is so.

The *margin* is the distance between the points in both classes that are closest to the decision boundary. In case at hand, the margin is 1.2 g/100ml, which is the difference between the two extreme points at 8.8 g/100ml (Choke-R) and 10 g/100ml (Choke). It should be clear that the best separator is the one that lies halfway between the two extreme points. This is called the *maximum margin separator*. The maximum margin separator in the case at hand is simply the average of the two extreme points:

geom_point(data=mm_sep,aes(x=mm_sep$sep, y=c(0)), colour=”blue”, size=4)

And here’s the plot:

We are dealing with a one dimensional problem here so the decision boundary is a point. In a moment we will generalise this to a two dimensional case in which the boundary is a straight line.

Let’s close this section with some general points.

Remember this is a sample not the entire population, so it is quite possible (indeed likely) that there will be as yet unseen samples of Choke-R and Choke that have a sugar content greater than 8.8 and less than 10 respectively. So, the best classifier is one that lies at the greatest possible distance from both classes. The maximum margin separator is that classifier.

This toy example serves to illustrate the main aim of SVMs, which is to find an optimal separation boundary in the sense described here. However, doing this for real life problems is not so simple because life is not one dimensional. In the remainder of this article and its yet-to-be-written sequel, we will work through examples of increasing complexity so as to develop a good understanding of how SVMs work in addition to practical experience with using the popular SVM implementation in R.

<Advertisement> Again, for those of you who have DataCamp premium accounts, here is a course that covers pretty much the entire territory of this two part series. </Advertisement>

### Linearly separable case

The next level of complexity is a two dimensional case (2 predictors) in which the classes are separated by a straight line. We’ll create such a dataset next.

Let’s begin by generating 200 points with attributes x1 and x2, randomly distributed between 0 and 1. Here’s the R code:

Let’s visualise the generated data using a scatter plot:

And here’s the plot

Now let’s classify the points that lie above the line *x1=x2* as belonging to the class +1 and those that lie below it as belonging to class -1 (the class values are arbitrary choices, I could have chosen them to be anything at all). Here’s the R code:

Let’s modify the plot in Figure 4, colouring the points classified as +1n blue and those classified -1 red. For good measure, let’s also add in the decision boundary. Here’s the R code:

Note that the parameters in *geom_abline()* are derived from the fact that the line* x1=x2* has slope 1 and y intercept 0.

Here’s the resulting plot:

Next let’s introduce a margin in the dataset. To do this, we need to exclude points that lie within a specified distance of the boundary. A simple way to approximate this is to exclude points that have *x1* and *x2* values that differ by less a pre-specified value, *delta*. Here’s the code to do this with *delta* set to 0.05 units.

The check on the number of datapoints tells us that a number of points have been excluded.

Running the *previous* *ggplot* code block yields the following plot which clearly shows the reduced dataset with the depopulated region near the decision boundary:

Let’s add the margin boundaries to the plot. We know that these are parallel to the decision boundary and lie delta units on either side of it. In other words, the margin boundaries have slope=1 and y intercepts *delta* and –*delta*. Here’s the *ggplot* code:

And here’s the plot with the margins:

OK, so we have constructed a dataset that is *linearly separable*, which is just a short code for saying that the classes can be separated by a straight line. Further, the dataset has a margin, i.e. there is a “gap” so to speak, between the classes. Let’s save the dataset so that we can use it in the next section where we’ll take a first look at the *svm()* function in the *e1071* package.

That done, we can now move on to…

### Linear SVMs

Let’s begin by reading in the datafile we created in the previous section:

We then split the data into training and test sets using an 80/20 random split. There are many ways to do this. Here’s one:

The next step is to build the an SVM classifier model. We will do this using the *svm() f*unction which is available in the *e1071* package. The *svm()* function has a range of parameters. I explain some of the key ones below, in particular, the following parameters: *type*, *cost*, *kernel* and *scale*. It is recommended to have a browse of the documentation for more details.

The *type* parameter specifies the algorithm to be invoked by the function. The algorithm is capable of doing both classification and regression. We’ll focus on classification in this article. Note that there are two types of classification algorithms, nu and C classification. They essentially differ in the way that they penalise margin and boundary violations, but can be shown to lead to equivalent results. We will stick with C classification as it is more commonly used. The “C” refers to the cost which we discuss next.

The *cost* parameter specifies the penalty to be applied for boundary violations. This parameter can vary from 0 to infinity (in practice a large number compared to 0, say 10^6 or 10^8). We will explore the effect of varying *cost* later in this piece. To begin with, however, we will leave it at its default value of 1.

The *kernel* parameter specifies the kind of function to be used to construct the decision boundary. The options are linear, polynomial and radial. In this article we’ll focus on linear kernels as we know the decision boundary is a straight line.

The *scale* parameter is a Boolean that tells the algorithm whether or not the datapoints should be scaled to have zero mean and unit variance (i.e. shifted by the mean and scaled by the standard deviation). Scaling is generally good practice to avoid undue influence of attributes that have unduly large numeric values. However, in this case we will avoid scaling as we know the attributes are bounded and (more important) we would like to plot the boundary obtained from the algorithm manually.

Building the model is a simple one-line call, setting appropriate values for the parameters:

We expect a linear model to perform well here since the dataset it is linear by construction. Let’s confirm this by calculating training and test accuracy. Here’s the code:

The perfect accuracies confirm our expectation. However, accuracies by themselves are misleading because the story is somewhat more nuanced. To understand why, let’s plot the predicted decision boundary and margins using *ggplot*. To do this, we have to first extract information regarding these from the svm model object. One can obtain summary information for the model by typing in the model name like so:

kernel = “linear”, scale = FALSE)

Which outputs the following: the function *call*, SVM *type*, *kernel* and *cost* (which is set to its default). In case you are wondering about *gamma, * although it’s set to 0.5 here, it plays no role in linear SVMs. We’ll say more about it in the sequel to this article in which we’ll cover more complex kernels. More interesting are the *support vectors*. In a nutshell, these are training dataset points that *specify the location of the decision boundary*. We can develop a better understanding of their role by visualising them. To do this, we need to know their coordinates and indices (position within the dataset). This information is stored in the SVM model object. Specifically, the *index* element of *svm_model* contains the indices of the training dataset points that are support vectors and the *SV* element lists the coordinates of these points. The following R code lists these explicitly (Note that I’ve not shown the outputs in the code snippet below):

Let’s use the indices to visualise these points in the training dataset. Here’s the ggplot code to do that:

And here is the plot:

We now see that the support vectors are clustered around the boundary and, in a sense, serve to define it. We will see this more clearly by plotting the predicted decision boundary. To do this, we need its slope and intercept. These aren’t available directly available in the *svm_model*, but they can be extracted from the *coefs*, *SV* and *rho* elements of the object.

The first step is to use *coefs* and the support vectors to build the what’s called the *weight vector*. The *weight vector* is given by the product of the *coefs* matrix with the matrix containing the SVs. Note that the fact that only the support vectors play a role in defining the boundary is consistent with our expectation that the boundary should be fully specified by them. Indeed, this is often touted as a feature of SVMs in that it is one of the few classifiers that depends on only a small subset of the training data, i.e. the datapoints closest to the boundary rather than the entire dataset.

Once we have the weight vector, we can calculate the slope and intercept of the predicted decision boundary as follows:

Note that the slope and intercept are quite different from the correct values of 1 and 0 (reminder: the actual decision boundary is the line *x1=x2* by construction). We’ll see how to improve on this shortly, but before we do that, let’s plot the decision boundary using the slope and intercept we have just calculated. Here’s the code:

And here’s the augmented plot:

The plot clearly shows how the support vectors “support” the boundary – indeed, if one draws line segments from each of the points to the boundary in such a way that the intersect the boundary at right angles, the lines can be thought of as “holding the boundary in place”. Hence the term *support vector*.

This is a good time to mention that the *e1071* library provides a built-in plot method for *svm* function. This is invoked as follows:

The svm *plot *function takes a formula specifying the plane on which the boundary is to be plotted. This is not necessary here as we have only two predictors (x1 and x2) which automatically define a plane.

Here is the plot generated by the above code:

Note that the axes are switched (x1 is on the y axis). Aside from that, the plot is reassuringly similar to our *ggplot* version in Figure 9. Also note that that the support vectors are marked by “x”. Unfortunately the built in function does not display the margin boundaries, but this is something we can easily add to our home-brewed plot. Here’s how. We know that the margin boundaries are parallel to the decision boundary, so all we need to find out is their intercept. It turns out that the intercepts are offset by an amount *1/w[2]* units on either side of the decision boundary. With that information in hand we can now write the the code to add in the margins to the plot shown in Figure 9. Here it is:

geom_abline(slope=slope_1,intercept = intercept_1+1/w[2], linetype=”dashed”)

And here is the plot with the margins added in:

Note that the predicted margins are much wider than the actual ones (compare with Figure 7). As a consequence, many of the support vectors lie within the predicted margin – that is, they violate it. The upshot of the wide margin is that the decision boundary is not tightly specified. This is why we get a significant difference between the slope and intercept of predicted decision boundary and the actual one. We can sharpen the boundary by narrowing the margin. How do we do this? We make margin violations more expensive by increasing the *cost*. Let’s see this margin-narrowing effect in action by building a model with *cost = *100 on the same training dataset as before. Here is the code:

I’ll leave you to calculate the training and test accuracies (as one might expect, these will be perfect).

Let’s inspect the *cost=100* model:

kernel = “linear”,cost=100, scale = FALSE)

The number of support vectors is reduced from 55 to 6! We can plot these and the boundary / margin lines using *ggplot* as before. The code is identical to the previous case (see code block preceding Figure 8). If you run it, you will get the plot shown in Figure 12.

Since the boundary is more tightly specified, we would expect the slope and intercept of the predicted boundary to be considerably closer to their actual values of 1 and 0 respectively (as compared to the default cost case). Let’s confirm that this is so by calculating the slope and intercept as we did in the code snippets preceding Figure 9. Here’s the code:

Which nicely confirms our expectation.

The decision boundary and margins for the high cost case can also be plotted with the code shown earlier. Her it is for completeness:

geom_abline(slope=slope_100,intercept = intercept_100+1/w[2], linetype=”dashed”)

And here’s the plot:

SVMs that allow margin violations are called *soft margin classifiers* and those that do not are called *hard*. In this case, the hard margin classifier does a better job because it specifies the boundary more accurately than its soft counterpart. However, this does not mean that hard margin classifier are to be preferred over soft ones in all situations. Indeed, in real life, where we usually do not know the shape of the decision boundary upfront, soft margin classifiers can allow for a greater degree of uncertainty in the decision boundary thus improving generalizability of the classifier.

OK, so now we have a good feel for what the SVM algorithm does in the linearly separable case. We will round out this article by looking at a real world dataset that fortuitously turns out to be almost linearly separable: the famous (notorious?) iris dataset. It is instructive to look at this dataset because it serves to illustrate another feature of the *e1071* SVM algorithm – its capability to handle classification problems that have more than 2 classes.

### A multiclass problem

The iris dataset is well-known in the machine learning community as it features in many introductory courses and tutorials. It consists of 150 observations of 3 *species* of the iris flower – *setosa*, *versicolor* and *virginica*. Each observation consists of numerical values for 4 independent variables (predictors): petal length, petal width, sepal length and sepal width. The dataset is available in a standard installation of R as a built in dataset. Let’s read it in and examine its structure:

Now, as it turns out, petal length and petal width are the key determinants of species. So let’s create a scatterplot of the datapoints as a function of these two variables (i.e. project each data point on the petal length-petal width plane). We will also distinguish between species using different colour. Here’s the ggplot code to do this:

And here’s the plot:

On this plane we see a clear linear boundary between *setosa* and the other two species, *versicolor* and *virginica*. The boundary between the latter two is almost linear. Since there are four predictors, one would have to plot the other combinations to get a better feel for the data. I’ll leave this as an exercise for you and move on with the assumption that the data is nearly linearly separable. If the assumption is grossly incorrect, a linear SVM will not work well.

Up until now, we have discussed binary classification problem, i.e. those in which the predicted variable can take on only two values. In this case, however, the predicted variable, *Species*, can take on 3 values (setosa, versicolor and virginica). This brings up the question as to how the algorithm deals multiclass classification problems – i.e those involving datasets with more than two classes. The SVM algorithm does this using a *one-against-one *classification strategy. Here’s how it works:

- Divide the dataset (assumed to have N classes) into N(N-1)/2 datasets that have two classes each.
- Solve the binary classification problem for each of these subsets
- Use a simple voting mechanism to assign a class to each data point.

Basically, each data point is assigned the most frequent classification it receives from all the binary classification problems it figures in.

With that said, let’s get on with building the classifier. As before, we begin by splitting the data into training and test sets using an 80/20 random split. Here is the code to do this:

Then we build the model (default cost) and examine it:

The main thing to note is that the function call is identical to the binary classification case. We get some basic information about the model by typing in the model name as before:

kernel = “linear”)

And the train and test accuracies are computed in the usual way:

This looks good, but is potentially misleading because it is for a particular train/test split. Remember, in this case, unlike the earlier example, we do not know the shape of the actual decision boundary. So, to get a robust measure of accuracy, we should calculate the average test accuracy over a number of train/test partitions. Here’s some code to do that:

Which is not too bad at all, indicating that the dataset is indeed nearly linearly separable. If you try different values of *cost* you will see that it does not make much difference to the average accuracy.

This is a good note to close this piece on. Those who have access to DataCamp premium courses will find that the content above is covered in chapters 1 and 2 of the course on support vector machines in R. The next article in this two-part series will cover chapters 3 and 4.

## Summarising

My main objective in this article was to help develop an intuition for how SVMs work in simple cases. We illustrated the basic principles and terminology with a simple 1 dimensional example and then worked our way to linearly separable binary classification problems with multiple predictors. We saw how the latter can be solved using a popular svm implementation available in R. We also saw that the algorithm can handle multiclass problems. All through, we used visualisations to see what the algorithm does and how the key parameters affect the decision boundary and margins.

In the next part (yet to be written) we will see how SVMs can be generalised to deal with complex, nonlinear decision boundaries. In essence, the use a mathematical trick to “linearise” these boundaries. We’ll delve into details of this trick in an intuitive, visual way as we have done here.

Many thanks for reading!

## A gentle introduction to data visualisation using R

Data science students often focus on machine learning algorithms, overlooking some of the more routine but important skills of the profession. I’ve lost count of the number of times I have advised students working on projects for industry clients to curb their keenness to code and work on understanding the data first. This is important because, as people (ought to) know, data doesn’t speak for itself, it has to be given a voice; and as data-scarred professionals know from hard-earned experience, one of the best ways to do this is through visualisation.

Data visualisation is sometimes (often?) approached as a bag of tricks to be learnt individually, with no little or no reference to any underlying principles. Reading Hadley Wickham’s paper on the grammar of graphics was an epiphany; it showed me how different types of graphics can be constructed in a consistent way using common elements. Among other things, the grammar makes visualisation a logical affair rather than a set of tricks. This post is a brief – and hopefully logical – introduction to visualisation using ggplot2, Wickham’s implementation of a grammar of graphics.

In keeping with the practical bent of this series we’ll focus on worked examples, illustrating elements of the grammar as we go along. We’ll first briefly describe the elements of the grammar and then show how these are used to build different types of visualisations.

### A grammar of graphics

Most visualisations are constructed from common elements that are pieced together in prescribed ways. The elements can be grouped into the following categories:

**Data**– this is obvious, without data there is no story to tell and definitely no plot!**Mappings**– these are correspondences between data and display elements such as spatial location, shape or colour. Mappings are referred to as*aesthetics*in Wickham’s grammar.**Scales**– these are transformations (conversions) of data values to numbers that can be displayed on-screen. There should be one scale per mapping. ggplot typically does the scaling transparently, without users having to worry about it. One situation in which you might need to mess with default scales is when you want to zoom in on a particular range of values. We’ll see an example or two of this later in this article.**Geometric objects**– these specify the geometry of the visualisation. For example, in ggplot2 a scatter plot is specified via a*point*geometry whereas a fitting curve is represented by a*smooth*geometry. ggplot2 has a range of geometries available of which we will illustrate just a few.**Coordinate system –**this specifies the system used to position data points on the graphic. Examples of coordinate systems are Cartesian and polar. We’ll deal with Cartesian systems in this tutorial. See this post for a nice illustration of how one can use polar plots creatively.**Facets**– a facet specifies how data can be split over multiple plots to improve clarity. We’ll look at this briefly towards the end of this article.

The basic idea of a *layered* grammar of graphics is that each of these elements can be combined – literally added layer by layer – to achieve a desired visual result. Exactly how this is done will become clear as we work through some examples. So without further ado, let’s get to it.

### Hatching (gg)plots

In what follows we’ll use the NSW Government Schools dataset, made available via the state government’s open data initiative. The data is in csv format. If you cannot access the original dataset from the aforementioned link, you can download an Excel file with the data **here** (remember to save it as a csv before running the code!).

The first task – assuming that you have a working R/RStudio environment – is to load the data into R. To keep things simple we’ll delete a number of columns (as shown in the code) and keep only rows that are complete, i.e. those that have no missing values. Here’s the code:

A note regarding the last line of code above, a couple of schools have “np” entered for the* student_number* variable. These are coerced to NA in the numeric conversion. The last line removes these two schools from the dataset.

Apart from *student numbers* and location data, we have retained *level of schooling* (primary, secondary etc.) and* ICSEA ranking*. The location information includes attributes such as *suburb*, *postcode*, *region*, *remoteness* as well as *latitude* and *longitude*. We’ll use only *remoteness* in this post.

The first thing that caught my eye in the data was was the ICSEA ranking. Before going any further, I should mention that the Australian Curriculum Assessment and Reporting Authority (the organisation responsible for developing the ICSEA system) emphasises that the score is *not* a school ranking, but a measure of *socio-educational advantage* of the student population in a school. Among other things, this is related to family background and geographic location. The average ICSEA score is set at an average of 1000, which can be used as a reference level.

I thought a natural first step would be to see how ICSEA varies as a function of the other variables in the dataset such as *student number*s and *location* (*remoteness*, for example). To begin with, let’s plot ICSEA rank as a function of student number. As it is our first plot, let’s take it step by step to understand how the layered grammar works. Here we go:

This displays a blank plot because we have not specified a *mapping* and *geometry *to go with the data. To get a plot we need to specify both. Let’s start with a scatterplot, which is specified via a point geometry. Within the geometry function, variables are mapped to visual properties of the using aesthetic mappings. Here’s the code:

The resulting plot is shown in Figure 1.

At first sight there are two points that stand out: 1) there are fewer number of large schools, which we’ll look into in more detail later and 2) larger schools seem to have a higher ICSEA score on average. To dig a little deeper into the latter, let’s add a linear trend line. We do that by adding another layer (geometry) to the scatterplot like so:

The result is shown in Figure 2.

The *lm* method does a linear regression on the data. The shaded area around the line is the 95% confidence level of the regression line (i.e that it is 95% certain that the true regression line lies in the shaded region). Note that *geom_smooth * provides a range of smoothing functions including generalised linear and local regression (loess) models.

You may have noted that we’ve specified the aesthetic mappings in both *geom_point* and *geom_smooth*. To avoid this duplication, we can simply specify the mapping, once in the top level ggplot call (the first layer) like so:

geom_point()+

geom_smooth(method=”lm”)

From Figure 2, one can see a clear positive correlation between student numbers and ICSEA scores, let’s zoom in around the average value (1000) to see this more clearly…

The *coord_cartesian* function is used to zoom the plot to without changing any other settings. The result is shown in Figure 3.

To make things clearer, let’s add a reference line at the average:

The result, shown in Figure 4, indicates quite clearly that larger schools tend to have higher ICSEA scores. That said, there is a twist in the tale which we’ll come to a bit later.

As a side note, you would use *geom_vline* to zoom in on a specific range of x values and *geom_abline* to add a reference line with a specified slope and intercept. See this article on ggplot reference lines for more.

OK, now that we have seen how *ICSEA scores* vary with *student number*s let’s switch tack and incorporate another variable in the mix. An obvious one is *remoteness*. Let’s do a scatterplot as in Figure 1, but now colouring each point according to its remoteness value. This is done using the colour aesthetic as shown below:

geom_point()

The resulting plot is shown in Figure 5.

Aha, a couple of things become apparent. First up, large schools tend to be in metro areas, which makes good sense. Secondly, it appears that metro area schools have a distinct socio-educational advantage over regional and remote area schools. Let’s add trendlines by remoteness category as well to confirm that this is indeed so:

The plot, which is shown in Figure 6, indicates clearly that ICSEA scores decrease on the average as we move away from metro areas.

Moreover, larger schools metropolitan areas tend to have higher than average scores (above 1000), regional areas tend to have lower than average scores overall, with remote areas being markedly more disadvantaged than both metro and regional areas. This is no surprise, but the visualisations show just how stark the differences are.

It is also interesting that, in contrast to metro and (to some extent) regional areas, there *negative correlation* between student numbers and scores for remote schools. One can also use local regression to get a better picture of how ICSEA varies with student numbers and remoteness. To do this, we simply use the *loess* method instead of *lm:*

geom_point() + geom_hline(yintercept=1000) + geom_smooth(method=”loess”)

The result, shown in Figure 7, has a number of interesting features that would have been worth pursuing further were we analysing this dataset in a real life project. For example, why do small schools tend to have lower than benchmark scores?

From even a casual look at figures 6 and 7, it is clear that the confidence intervals for remote areas are huge. This suggests that the number of datapoints for these regions are a) small and b) very scattered. Let’s quantify the number by getting counts using the *table* function (I know, we could plot this too…and we will do so a little later). We’ll also transpose the results using *data.frame* to make them more readable:

The number of datapoints for remote regions is *much* less than those for metro and regional areas. Let’s repeat the loess plot with only the two remote regions. Here’s the code:

geom_point() + geom_hline(yintercept=1000) + geom_smooth(method=”loess”)

The plot, shown in Figure 8, shows that there is indeed a huge variation in the (small number) of datapoints, and the confidence intervals reflect that. An interesting feature is that some small remote schools have above average scores. If we were doing a project on this data, this would be a feature worth pursuing further as it would likely be of interest to education policymakers.

Note that there is a difference in the x axis scale between Figures 7 and 8 – the former goes from 0 to 2000 whereas the latter goes up to 400 only. So for a fair comparison, between remote and other areas, you may want to re-plot Figure 7, zooming in on student numbers between 0 and 400 (or even less). This will also enable you to see the complicated dependence of scores on student numbers more clearly across all regions.

We’ll leave the scores vs student numbers story there and move on to another geometry – the well-loved bar chart. The first one is a visualisation of the remoteness category count that we did earlier. The relevant geometry function is *geom_bar*, and the code is as easy as:

The plot is shown in Figure 9.

The category labels on the x axis are too long and look messy. This can be fixed by tilting them to a 45 degree angle so that they don’t run into each other as they most likely did when you ran the code on your computer. This is done by modifying the *axis.text* element of the plot theme. Additionally, it would be nice to get counts on top of each category bar. The way to do that is using another geometry function, geom_text. Here’s the code incorporating the two modifications:

theme(axis.text.x=element_text(angle=45, hjust=1))

The result is shown in Figure 10.

Some things to note: : *stat=count* tells ggplot to compute counts by category and the aesthetic *label = ..count.. *tells ggplot to access the internal variable that stores those counts. The the vertical justification setting, *vjust=-1*, tells ggplot to display the counts on top of the bars. Play around with different values of *vjust* to see how it works. The code to adjust label angles is self explanatory.

It would be nice to reorder the bars by frequency. This is easily done via *fct_infreq* function in the *forcats* package like so:

geom_bar(mapping = aes(x=fct_infreq(ASGS_remoteness)))+

theme(axis.text.x=element_text(angle=45, hjust=1))

The result is shown in Figure 11.

To reverse the order, invoke *fct_rev,* which reverses the sort order:

geom_bar(mapping = aes(x=fct_rev(fct_infreq(ASGS_remoteness))))+

theme(axis.text.x=element_text(angle=45, hjust=1))

The resulting plot is shown in Figure 12.

If this is all too grey for us, we can always add some colour. This is done using the *fill* aesthetic as follows:

geom_bar(mapping = aes(x=ASGS_remoteness, fill=ASGS_remoteness))+

theme(axis.text.x=element_text(angle=45, hjust=1))

The resulting plot is shown in Figure 13.

Note that, in the above, that we have mapped fill and x to the *same* variable, *remoteness *which makes the legend superfluous. I will leave it to you to figure out how to suppress the legend – Google is your friend.

We could also map fill to another variable, which effectively adds another dimension to the plot. Here’s how:

geom_bar(mapping = aes(x=ASGS_remoteness, fill=level_of_schooling))+

theme(axis.text.x=element_text(angle=45, hjust=1))

The plot is shown in Figure 14. The new variable, level of schooling, is displayed via proportionate coloured segments stacked up in each bar. The default stacking is one on top of the other.

Alternately, one can stack them up side by side by setting the *position *argument to *dodge* as follows:

geom_bar(mapping = aes(x=ASGS_remoteness,fill=level_of_schooling),position =”dodge”)+

theme(axis.text.x=element_text(angle=45, hjust=1))

The plot is shown in Figure 15.

Finally, setting the *position* argument to *fill* normalises the bar heights and gives us the proportions of* level of schooling* for each *remoteness* category. That sentence will make more sense when you see Figure 16 below. Here’s the code, followed by the figure:

geom_bar(mapping = aes(x=ASGS_remoteness,fill=level_of_schooling),position = “fill”)+

theme(axis.text.x=element_text(angle=45, hjust=1))

Obviously, we lose frequency information since the bar heights are normalised.

An interesting feature here is that the proportion of central and community schools increases with remoteness. Unlike primary and secondary schools, central / community schools provide education from Kindergarten through Year 12. As remote areas have smaller numbers of students, it makes sense to consolidate educational resources in institutions that provide schooling at all levels .

Finally, to close the loop so to speak, let’s revisit our very first plot in Figure 1 and try to simplify it in another way. We’ll use faceting to split it out into separate plots, one per remoteness category. First, we’ll organise the subplots horizontally using *facet_grid*:

facet_grid(~ASGS_remoteness)

The plot is shown in Figure 17 in which the different remoteness categories are presented in separate plots (facets) against a common y axis. It shows, the sharp differences between student numbers between remote and other regions.

To get a vertically laid out plot, switch the faceted variable to other side of the formula (left as an exercise for you).

If one has too many categories to fit into a single row, one can wrap the facets using *facet_wrap* like so:

geom_point(mapping = aes(x=student_number,y=ICSEA_Value))+

facet_wrap(~ASGS_remoteness, ncol= 2)

The resulting plot is shown in Figure 18.

One can specify the number of rows instead of columns. I won’t illustrate that as the change in syntax is quite obvious.

…and I think that’s a good place to stop.

### Wrapping up

Data visualisation has a reputation of being a dark art, masterable only by the visually gifted. This may have been partially true some years ago, but in this day and age it definitely isn’t. Versatile packages such as ggplot, that use a consistent syntax have made the art much more accessible to visually ungifted folks like myself. In this post I have attempted to provide a brief and (hopefully) logical introduction to ggplot. In closing I note that although some of the illustrative examples violate the principles of good data visualisation, I hope this article will serve its primary purpose which is pedagogic rather than artistic.

**Further reading**:

Where to go for more? Two of the best known references are Hadley Wickham’s books:

I highly recommend his R for Data Science , available online here. Apart from providing a good overview of ggplot, it is an excellent introduction to R for data scientists. If you haven’t read it, do yourself a favour and buy it now.

People tell me his ggplot book is an excellent book for those wanting to learn the ins and outs of ggplot . I have not read it myself, but if his other book is anything to go by, it should be pretty damn good.

## A gentle introduction to logistic regression and lasso regularisation using R

In this day and age of artificial intelligence and deep learning, it is easy to forget that simple algorithms can work well for a surprisingly large range of practical business problems. And the simplest place to start is with the granddaddy of data science algorithms: linear regression and its close cousin, logistic regression. Indeed, in his acclaimed MOOC and accompanying textbook, Yaser Abu-Mostafa spends a good portion of his time talking about linear methods, and with good reason too: linear methods are not only a good way to learn the key principles of machine learning, they can also be remarkably helpful in zeroing in on the most important predictors.

My main aim in this post is to provide a beginner level introduction to logistic regression using R and also introduce LASSO (Least Absolute Shrinkage and Selection Operator), a powerful feature selection technique that is very useful for regression problems. Lasso is essentially a regularization method. If you’re unfamiliar with the term, think of it as a way to reduce overfitting using less complicated functions (and if that means nothing to you, check out my prelude to machine learning). One way to do this is to toss out less important variables, after checking that they aren’t important. As we’ll discuss later, this can be done manually by examining p-values of coefficients and discarding those variables whose coefficients are not significant. However, this can become tedious for classification problems with many independent variables. In such situations, lasso offers a neat way to model the dependent variable while *automagically* *selecting significant variables by* *shrinking the coefficients of unimportant predictors to zero. A*ll this without having to mess around with p-values or obscure information criteria. How good is that?

### Why not linear regression?

In linear regression one attempts to model a dependent variable (i.e. the one being predicted) using the best straight line fit to a set of predictor variables. The best fit is usually taken to be one that minimises the root mean square error, which is the sum of square of the differences between the actual and predicted values of the dependent variable. One can think of logistic regression as the equivalent of linear regression for a classification problem. In what follows we’ll look at binary classification – i.e. a situation where the dependent variable takes on one of two possible values (Yes/No, True/False, 0/1 etc.).

First up, you might be wondering why one can’t use linear regression for such problems. The main reason is that classification problems are about determining *class membership* rather than predicting *variable values*, and linear regression is more naturally suited to the latter than the former. One could, in principle, use linear regression for situations where there is a natural ordering of categories like *High*, *Medium* and *Low* for example. However, one then has to map sub-ranges of the predicted values to categories. Moreover, since predicted values are potentially unbounded (in data as yet unseen) there remains a degree of arbitrariness associated with such a mapping.

Logistic regression sidesteps the aforementioned issues by modelling class probabilities instead. Any input to the model yields a number lying between 0 and 1, representing the probability of class membership. One is still left with the problem of determining the threshold probability, i.e. the probability at which the category flips from one to the other. By default this is set to p=0.5, but in reality it should be settled based on how the model will be used. For example, for a marketing model that identifies potentially responsive customers, the threshold for a positive event might be set low (much less than 0.5) because the client does not really care about mailouts going to a non-responsive customer (the negative event). Indeed they may be more than OK with it as there’s always a chance – however small – that a non-responsive customer will actually respond. As an opposing example, the cost of a false positive would be high in a machine learning application that grants access to sensitive information. In this case, one might want to set the threshold probability to a value closer to 1, say 0.9 or even higher. The point is, the setting an appropriate threshold probability is a business issue, not a technical one.

### Logistic regression in brief

So how does logistic regression work?

For the discussion let’s assume that the outcome (predicted variable) and predictors are denoted by Y and X respectively and the two classes of interest are denoted by + and – respectively. We wish to model the conditional probability that the outcome Y is +, given that the input variables (predictors) are X. The conditional probability is denoted by p(Y=+|X) which we’ll abbreviate as p(X) since we know we are referring to the positive outcome Y=+.

As mentioned earlier, we are after the *probability of class membership* so we must ensure that the hypothesis function (a fancy word for the model) always lies between 0 and 1. The function assumed in logistic regression is:

You can verify that does indeed lie between 0 and 1 as varies from to . Typically, however, the values of that make sense are bounded as shown in the example (stolen from Wikipedia) shown in Figure 1. The figure also illustrates the typical S-shaped curve characteristic of logistic regression.

As an aside, you might be wondering where the name *logistic* comes from. An equivalent way of expressing the above equation is:

The quantity on the left is the logarithm of the odds. So, the model is a linear regression of the *log-odds*, sometimes called* logit*, and hence the name *logistic*.

The problem is to find the values of and that results in a that most accurately classifies all the observed data points – that is, those that belong to the positive class have a probability as close as possible to 1 and those that belong to the negative class have a probability as close as possible to 0. One way to frame this problem is to say that we wish to maximise the product of these probabilities, often referred to as the likelihood:

Where represents the products over i and j, which run over the +ve and –ve classed points respectively. This approach, called maximum likelihood estimation, is quite common in many machine learning settings, especially those involving probabilities.

It should be noted that in practice one works with the *log* likelihood because it is easier to work with mathematically. Moreover, one *minimises* the *negative * log likelihood which, of course, is the same as maximising the log likelihood. The quantity one minimises is thus:

However, these are technical details that I mention only for completeness. As you will see next, they have little bearing on the practical use of logistic regression.

### Logistic regression in R – an example

In this example, we’ll use the logistic regression option implemented within the *glm* function that comes with the base R installation. This function fits a class of models collectively known as *generalized linear models*. We’ll apply the function to the *Pima Indian Diabetes* dataset that comes with the mlbench package. The code is quite straightforward – particularly if you’ve read earlier articles in my “gentle introduction” series – so I’ll just list the code below noting that the logistic regression option is invoked by setting *family=”binomial”* in the *glm* function call.

Here we go:

Although this seems pretty good, we aren’t quite done because there is an issue that is lurking under the hood. To see this, let’s examine the information output from the model summary, in particular the coefficient estimates (i.e. estimates for ) and their significance. Here’s a summary of the information contained in the table:

- Column 2 in the table lists coefficient estimates.
- Column 3 list s the standard error of the estimates (the larger the standard error, the less confident we are about the estimate)
- Column 4 the z statistic (which is the coefficient estimate (column 2) divided by the standard error of the estimate (column 3)) and
- The last column (Pr(>|z|) lists the p-value, which is the probability of getting the listed estimate assuming the predictor has no effect. In essence, the
*smaller*the p-value, the*more significant*the estimate is likely to be.

From the table we can conclude that only 4 predictors are significant – *pregnant*, *glucose*, *mass *and *pedigree *(and possibly a fifth – *pressure*). The other variables have little predictive power and worse, may contribute to overfitting. They should, therefore, be eliminated and we’ll do that in a minute. However, there’s an important point to note before we do so…

In this case we have only 9 variables, so are able to identify the significant ones by a manual inspection of p-values. As you can well imagine, such a process will quickly become tedious as the number of predictors increases. Wouldn’t it be be nice if there were an algorithm that could somehow automatically shrink the coefficients of these variables or (better!) set them to zero altogether? It turns out that this is precisely what lasso and its close cousin, ridge regression, do.

### Ridge and Lasso

Recall that the values of the logistic regression coefficients and are found by minimising the negative log likelihood described in equation (3). Ridge and lasso regularization work by adding a *penalty term* to the log likelihood function. In the case of ridge regression, the penalty term is and in the case of lasso, it is (Remember, is a vector, with as many components as there are predictors). The quantity to be minimised in the two cases is thus:

– for ridge regression,

and

– for lasso regression.

Where is a free parameter which is usually selected in such a way that the resulting model minimises the out of sample error. Typically, the optimal value of is found using grid search with cross-validation, a process akin to the one described in my discussion on cost-complexity parameter estimation in decision trees. Most canned algorithms provide methods to do this; the one we’ll use in the next section is no exception.

In the case of ridge regression, the effect of the penalty term is to shrink the coefficients that contribute most to the error. Put another way, it reduces the magnitude of the coefficients that contribute to *increasing* . In contrast, in the case of lasso regression, the effect of the penalty term is to set the these coefficients *exactly to zero! *This is cool because what it mean that lasso regression works like a feature selector that picks out the most important coefficients, i.e. those that are most predictive (and have the lowest p-values).

Let’s illustrate this through an example. We’ll use the glmnet package which implements a combined version of ridge and lasso (called elastic net). Instead of minimising (4) or (5) above, glmnet minimises:

where controls the “mix” of ridge and lasso regularisation, with being “pure” ridge and being “pure” lasso.

### Lasso regularisation using glmnet

Let’s reanalyse the Pima Indian Diabetes dataset using glmnet with (pure lasso). Before diving into code, it is worth noting that glmnet:

- does not have a formula interface, so one has to input the predictors as a matrix and the class labels as a vector.
- does not accept categorical predictors, so one has to convert these to numeric values before passing them to glmnet.

The glmnet function model.matrix creates the matrix and also converts categorical predictors to appropriate dummy variables.

Another important point to note is that we’ll use the function cv.glmnet, which automatically performs a grid search to find the optimal value of .

OK, enough said, here we go:

The plot is shown in Figure 2 below:

The plot shows that the *log *of the optimal value of lambda (i.e. the one that minimises the root mean square error) is approximately -5. The exact value can be viewed by examining the variable *lambda_min* in the code below. In general though, the objective of regularisation is to balance accuracy *and *simplicity. In the present context, this means a model with the* smallest number of coefficients that also gives a good accuracy*. To this end, the cv.glmnet function finds the value of lambda that gives the simplest model but also lies within one standard error of the optimal value of lambda. This value of lambda (*lambda.1se*) is what we’ll use in the rest of the computation. Interested readers should have a look at this article for more on* lambda.1se* vs* lambda.min*.

The output shows that *only* those variables that we had determined to be significant on the basis of p-values have non-zero coefficients. The coefficients of all other variables have been set to zero by the algorithm! Lasso has reduced the complexity of the fitting function massively…and you are no doubt wondering what effect this has on accuracy. Let’s see by running the model against our test data:

Which is a bit less than what we got with the more complex model. So, we get a similar out-of-sample accuracy as we did before, and we do so using a way simpler function (4 non-zero coefficients) than the original one (9 nonzero coefficients). What this means is that the simpler function does at least as good a job fitting the signal in the data as the more complicated one. The bias-variance tradeoff tells us that the simpler function should be preferred because it is less likely to overfit the training data.

Paraphrasing William of Ockham: *all other things being equal, a simple hypothesis should be preferred over a complex one*.

### Wrapping up

In this post I have tried to provide a detailed introduction to logistic regression, one of the simplest (and oldest) classification techniques in the machine learning practitioners arsenal. Despite it’s simplicity (or I should say, because of it!) logistic regression works well for many business applications which often have a simple decision boundary. Moreover, because of its simplicity it is less prone to overfitting than flexible methods such as decision trees. Further, as we have shown, variables that contribute to overfitting can be eliminated using lasso (or ridge) regularisation, without compromising out-of-sample accuracy. Given these advantages and its inherent simplicity, it isn’t surprising that logistic regression remains a workhorse for data scientists.

## A prelude to machine learning

### What is machine learning?

The term *machine learning* gets a lot of airtime in the popular and trade press these days. As I started writing this article, I did a quick search for recent news headlines that contained this term. Here are the top three results with datelines within three days of the search:

The truth about hype usually tends to be quite prosaic and so it is in this case. Machine learning, as Professor Yaser Abu-Mostafa puts it, is simply about “*learning from data*.” And although the professor is referring to computers, this is so for humans too – we learn through patterns discerned from sensory data. As he states in the first few lines of his wonderful (but mathematically demanding!) book entitled, Learning From Data:

If you show a picture to a three-year-old and ask if there’s a tree in it, you will likely get a correct answer. If you ask a thirty year old what the definition of a tree is, you will likely get an inconclusive answer. We didn’t learn what a tree is by studying a [model] of what trees [are]. We learned by looking at trees. In other words, we learned from data.

In other words, the three year old forms a *model* of what constitutes a tree through a process of discerning a common pattern between all objects that grown-ups around her label “trees.” (the data). She can then “predict” that something is (or is not) a tree by applying this model to new instances presented to her.

This is exactly what happens in machine learning: the computer (or more correctly, the algorithm) builds a predictive model of a variable (like “treeness”) based on patterns it discerns in data. The model can then be applied to predict the value of the variable (e.g. is it a tree or not) in new instances.

With that said for an introduction, it is worth contrasting this machine-driven process of model building with the traditional approach of building mathematical models to predict phenomena as in, say, physics and engineering.

### What are models good for?

Physicists and engineers model phenomena using physical laws and mathematics. The aim of such modelling is both to understand and predict natural phenomena. For example, a physical law such as Newton’s Law of Gravitation is itself a model – it helps us understand how gravity works and make predictions about (say) where Mars is going to be six months from now. Indeed, all theories and laws of physics are but models that have wide applicability.

(*Aside*: Models are typically expressed via differential equations. Most differential equations are hard to solve analytically (or exactly), so scientists use computers to solve them numerically. It is important to note that in this case computers are used as *calculation tools*, they play no role in model-building.)

As mentioned earlier, the role of models in the sciences is twofold – *understanding* and *prediction*. In contrast, in machine learning the focus is usually on prediction rather than understanding. The predictive successes of machine learning have led certain commentators to claim that scientific theory building is obsolete and science can advance by crunching data alone. Such claims are overblown, not to mention, hubristic, for although a data scientist may be able to predict with accuracy, he or she may not be able to tell you why a particular prediction is obtained. This lack of understanding can mislead and can even have harmful consequences, a point that’s worth unpacking in some detail…

### Assumptions, assumptions

A model of a real world process or phenomenon is necessarily a simplification. This is essentially because it is impossible to isolate a process or phenomenon from the rest of the world. As a consequence it is impossible to know for certain that the model one has built has incorporated all the interactions that influence the process / phenomenon of interest. It is quite possible that potentially important variables have been overlooked.

The selection of variables that go into a model is based on *assumptions*. In the case of model building in physics, these assumptions are made upfront and are thus clear to anybody who takes the trouble to read the underlying theory. In machine learning, however, the assumptions are harder to see because they are implicit in the data and the algorithm. This can be a problem when data is biased or an algorithm opaque.

Problem of bias and opacity become more acute as datasets increase in size and algorithms become more complex, especially when applied to social issues that have serious human consequences. I won’t go into this here, but for examples the interested reader may want to have a look at Cathy O’Neil’s book, Weapons of Math Destruction, or my article on the dark side of data science.

As an aside, I should point out that although assumptions are usually obvious in traditional modelling, they are often overlooked out of sheer laziness or, more charitably, lack of awareness. This can have disastrous consequences. The global financial crisis of 2008 can – to some extent – be blamed on the failure of trading professionals to understand assumptions behind the model that was used to calculate the value of collateralised debt obligations.

### It all starts with a straight line….

Now that we’ve taken a tour of some of the key differences between model building in the old and new worlds, we are all set to start talking about machine learning proper.

I should begin by admitting that I overstated the point about opacity: there are some machine learning algorithms that are transparent as can possibly be. Indeed, chances are you know the algorithm I’m going to discuss next, either from an introductory statistics course in university or from plotting relationships between two variables in your favourite spreadsheet. Yea, you may have guessed that I’m referring to linear regression.

In its simplest avatar, linear regression attempts to fit a straight line to a set of data points in two dimensions. The two dimensions correspond to a dependent variable (traditionally denoted by ) and an independent variable (traditionally denoted by ). An example of such a fitted line is shown in Figure 1. Once such a line is obtained, one can “predict” the value of the dependent variable for any value of the independent variable. In terms of our earlier discussion, *the line is the model.*

Figure 1 also serves to illustrate that linear models are going to be inappropriate in most real world situations (the straight line does not fit the data well). But it is not so hard to devise methods to fit more complicated functions.

The important point here is that since machine learning is about finding functions that accurately predict dependent variables for as yet unknown values of the independent variables, most algorithms make explicit or implicit choices about the form of these functions.

### Complexity versus simplicity

At first sight it seems a no-brainer that complicated functions will work better than simple ones. After all, if we choose a nonlinear function with lots of parameters, we should be able to fit a complex data set better than a linear function can (See Figure 2 – the complicated function fits the datapoints better than the straight line). But there’s catch: although the ability to fit a dataset increases with the flexibility of the fitting function, increasing complexity beyond a point will invariably reduce predictive power. Put another way, a complex enough function may fit the known data points perfectly but, as a consequence, will inevitably perform poorly on unknown data. This is an important point so let’s look at it in greater detail.

Recall that the aim of machine learning is to predict values of the dependent variable for *as yet unknown* values of the independent variable(s). Given a finite (and usually, very limited) dataset, how do we build a model that we can have some confidence in? The usual strategy is to partition the dataset into two subsets, one containing 60 to 80% of the data (called the* training set*) and the other containing the remainder (called the *test set*). The model is then built – i.e. an appropriate function fitted – using the training data and verified against the test data. The verification process consists of comparing the predicted values of the dependent variable with the known values for the test set.

Now, it should be intuitively clear that the more complicated the function, the better it will fit the *training* data.

** Question**: Why?

** Answer**: Because complicated functions have more free parameters – for example, linear functions of a single (dependent) variable have two parameters (slope and intercept), quadratics have three, cubics four and so on. The mathematician, John von Neumann is believed to have said, “

*With four parameters I can fit an elephant, and with five I can make him wiggle his trunk*.” See this post for a nice demonstration of the literal truth of his words.

Put another way, complex functions are wrigglier than simple ones, and – by suitable adjustment of parameters – their “wriggliness” can be adjusted to fit the training data better than functions that are less wriggly. Figure 2 illustrates this point well.

This may sound like you can have your cake and eat it too: choose a complicated enough function and you can fit both the training and test data well. Not so! Keep in mind that the resulting model (fitted function) is built using the training set alone, so a good fit to the test data is not guaranteed. In fact, it is intuitively clear that a function that fits the training data perfectly (as in Figure 2) is likely to do a terrible job on the test data.

** Question**: Why?

** Answer**: Remember, as far as the model is concerned,

*the test data is unknown*. Hence, the greater the wriggliness in the trained model, the less likely it is to fit the test data well. Remember, once the model is fitted to the training data, you have

*no*freedom to tweak parameters any further.

This tension between simplicity and complexity of models is one of the key principles of machine learning and is called the bias-variance tradeoff. Bias here refers to lack of flexibility and variance, the reducible error. In general simpler functions have greater bias and lower variance and complex functions, the opposite. Much of the subtlety of machine learning lies in developing an understanding of how to arrive at the right level of complexity for the problem at hand – that is, how to tweak parameters so that the resulting function fits the training data just well enough so as to generalise well to unknown data.

**Note**: those who are curious to learn more about the bias-variance tradeoff may want to have a look at this piece. For details on how to achieve an optimal tradeoff, search for articles on *regularization in machine learning*.

### Unlocking unstructured data

The discussion thus far has focused primarily on quantitative or enumerable data (numbers and categories) that’s stored in a *structured* format – i.e. as columns and rows in a spreadsheet or database table). This is fine as it goes, but the fact is that much of the data in organisations is *unstructured*, the most common examples being text documents and audio-visual media. This data is virtually impossible to analyse computationally using relational database technologies (such as SQL) that are commonly used by organisations.

The situation has changed dramatically in the last decade or so. Text analysis techniques that once required expensive software and high-end computers have now been implemented in open source languages such as Python and R, and can be run on personal computers. For problems that require computing power and memory beyond that, cloud technologies make it possible to do so cheaply. In my opinion, the ability to analyse textual data is the most important advance in data technologies in the last decade or so. It unlocks a world of possibilities for the curious data analyst. Just think, all those comment fields in your survey data can now be analysed in a way that was never possible in the relational world!

There is a general impression that text analysis is hard. Although some of the advanced techniques can take a little time to wrap one’s head around, the basics are simple enough. Yea, I really mean that – for proof, check out my tutorial on the topic.

### Wrapping up

I could go on for a while. Indeed, I was planning to delve into a few algorithms of increasing complexity (from regression to trees and forests to neural nets) and then close with a brief peek at some of the more recent headline-grabbing developments like deep learning. However, I realised that such an exploration would be too long and (perhaps more importantly) defeat the main intent of this piece which is to give starting students an idea of what machine learning is about, and how it differs from preexisting techniques of data analysis. I hope I have succeeded, at least partially, in achieving that aim.

For those who are interested in learning more about machine learning algorithms, I can suggest having a look at my “*Gentle Introduction to Data Science using R*” series of articles. Start with the one on text analysis (link in last line of previous section) and then move on to clustering, topic modelling, naive Bayes, decision trees, random forests and support vector machines. I’m slowly adding to the list as I find the time, so please do check back again from time to time.

**Note**: This post is written as an introduction to the Data, Algorithms and Meaning subject that is part of the core curriculum of the Master of Data Science and Innovation program at UTS. I’m co-teaching the subject in Autumn 2018 with Alex Scriven and Rory Angus.

## A gentle introduction to support vector machines using R

### Introduction

Most machine learning algorithms involve minimising an error measure of some kind (this measure is often called an objective function or loss function). For example, the error measure in linear regression problems is the famous mean squared error – i.e. the averaged sum of the squared differences between the predicted and actual values. Like the mean squared error, most objective functions depend on *all* points in the training dataset. In this post, I describe the support vector machine (SVM) approach which focuses instead on finding the *optimal separation boundary between* *datapoints that have different classifications. * I’ll elaborate on what this means in the next section.

Here’s the plan in brief. I’ll begin with the rationale behind SVMs using a simple case of a binary (two class) dataset with a simple separation boundary (I’ll clarify what “simple” means in a minute). Following that, I’ll describe how this can be generalised to datasets with more complex boundaries. Finally, I’ll work through a couple of examples in R, illustrating the principles behind SVMs. In line with the general philosophy of my “*Gentle Introduction to Data Science Using R*” series, the focus is on developing an intuitive understanding of the algorithm along with a practical demonstration of its use through a toy example.

### The rationale

The basic idea behind SVMs is best illustrated by considering a simple case: a set of data points that belong to one of two classes, red and blue, as illustrated in figure 1 below. To make things simpler still, I have assumed that the boundary separating the two classes is a straight line, represented by the solid green line in the diagram. In the technical literature, such datasets are called *linearly separable*.

In the linearly separable case, there is usually a fair amount of freedom in the way a separating line can be drawn. Figure 2 illustrates this point: the two broken green lines are also valid separation boundaries. Indeed, because there is a non-zero distance between the two closest points between categories, there are an infinite number of possible separation lines. This, quite naturally, raises the question as to whether it is possible to choose a separation boundary that is optimal.

The short answer is, yes there is. One way to do this is to select a boundary line that *maximises* the *margin*, i.e. the *distance between the separation boundary and the points that are closest to it*. Such an optimal boundary is illustrated by the black brace in Figure 3. The really cool thing about this criterion is that the *location of the separation boundary depends only on the points that are closest to it*. This means, unlike other classification methods, the classifier does not depend on any other points in dataset. The directed lines between the boundary and the closest points on either side are called *support vectors* (these are the solid black lines in figure 3). A direct implication of this is that the fewer the support vectors, the better the generalizability of the boundary.

Although the above sounds great, it is of limited practical value because *real data sets are seldom (if ever) linearly separable*.

So, what can we do when dealing with real (i.e. non linearly separable) data sets?

A simple approach to tackle small deviations from linear separability is to allow a small number of points (those that are close to the boundary) to be misclassified. The number of possible misclassifications is governed by a free parameter C, which is called the cost. The cost is essentially the penalty associated with making an error: the higher the value of C, the less likely it is that the algorithm will misclassify a point.

This approach – which is called *soft margin classification* – is illustrated in Figure 4. Note the points on the wrong side of the separation boundary. We will demonstrate soft margin SVMs in the next section. (*Note*: At the risk of belabouring the obvious, the purely linearly separable case discussed in the previous para is simply is a special case of the soft margin classifier.)

Real life situations are much more complex and cannot be dealt with using soft margin classifiers. For example, as shown in Figure 5, one could have widely separated clusters of points that belong to the same classes. Such situations, which require the use of multiple (and nonlinear) boundaries, can sometimes be dealt with using a clever approach called the kernel trick.

### The kernel trick

Recall that in the linearly separable (or soft margin) case, the SVM algorithm works by finding a separation boundary that maximises the margin, which is the *distance* between the boundary and the points closest to it. The distance here is the usual straight line distance between the boundary and the closest point(s). This is called the Euclidean distance in honour of the great geometer of antiquity. The point to note is that this process results in a separation boundary that is a straight line, which as Figure 5 illustrates, does not always work. In fact in most cases it won’t.

So what can we do? To answer this question, we have to take a bit of a detour…

What if we were able to generalize the notion of distance in a way that generates nonlinear separation boundaries? It turns out that this is possible. To see how, one has to first understand how the notion of distance can be generalized.

The key properties that any measure of distance must satisfy are:

**Non-negativity**– a distance cannot be negative, a point that needs no further explanation I reckon 🙂**Symmetry**– that is, the distance between point A and point B is the same as the distance between point B and point A.**Identity**– the distance between a point and itself is zero.**Triangle inequality**– that is the sum of distances between point A and B and points B and C must be less than or equal to the distance between A and C (equality holds only if all three points lie along the same line).

Any mathematical object that displays the above properties is akin to a distance. Such *generalized distances* are called metrics and the mathematical space in which they live is called a metric space. Metrics are defined using special mathematical functions designed to satisfy the above conditions. These functions are known as *kernels*.

The essence of the kernel trick lies in mapping the classification problem to a metric space in which the problem is rendered separable via a separation boundary that is simple in the new space, but complex – as it has to be – in the original one. Generally, the transformed space has a higher dimensionality, with each of the dimensions being (possibly complex) combinations of the original problem variables. However, this is not necessarily a problem because in practice one doesn’t actually mess around with transformations, one just tries different kernels (the transformation being implicit in the kernel) and sees which one does the job. The check is simple: we simply test the predictions resulting from using different kernels against a held out subset of the data (as one would for any machine learning algorithm).

It turns out that a particular function – called the radial basis function kernel (RBF kernel) – is very effective in many cases. The RBF kernel is essentially a Gaussian (or Normal) function with the Euclidean distance between pairs of points as the variable (see equation 1 below). The basic rationale behind the RBF kernel is that it creates separation boundaries that it tends to classify points close together (in the Euclidean sense) in the original space in the same way. This is reflected in the fact that the kernel decays (i.e. drops off to zero) as the Euclidean distance between points increases.

The rate at which a kernel decays is governed by the parameter – the higher the value of , the more rapid the decay. This serves to illustrate that the RBF kernel is extremely flexible….but the flexibility comes at a price – the danger of overfitting for large values of . One should choose appropriate values of C and so as to ensure that the resulting kernel represents the best possible balance between flexibility and accuracy. We’ll discuss how this is done in practice later in this article.

Finally, though it is probably obvious, it is worth mentioning that the separation boundaries for arbitrary kernels are also defined through support vectors as in Figure 3. To reiterate a point made earlier, this means that a solution that has fewer support vectors is likely to be more robust than one with many. Why? Because the data points defining support vectors are ones that are most sensitive to noise- therefore the fewer, the better.

There are many other types of kernels, each with their own pros and cons. However, I’ll leave these for adventurous readers to explore by themselves. Finally, for a much more detailed….and dare I say, better… explanation of the kernel trick, I highly recommend this article by Eric Kim.

### Support vector machines in R

In this demo we’ll use the *svm* interface that is implemented in the *e1071* R package. This interface provides R programmers access to the comprehensive *libsvm* library written by Chang and Lin. I’ll use two toy datasets: the famous iris dataset available with the base R package and the sonar dataset from the *mlbench* package. I won’t describe details of the datasets as they are discussed at length in the documentation that I have linked to. However, it is worth mentioning the reasons why I chose these datasets:

- As mentioned earlier, no real life dataset is linearly separable, but the iris dataset is almost so. Consequently, it is a good illustration of using linear SVMs. Although one almost never uses these in practice, I have illustrated their use primarily for pedagogical reasons.
- The sonar dataset is a good illustration of the benefits of using RBF kernels in cases where the dataset is hard to visualise (60 variables in this case!). In general, one would almost always use RBF (or other nonlinear) kernels in practice.

With that said, let’s get right to it. I assume you have R and RStudio installed. For instructions on how to do this, have a look at the first article in this series. The processing preliminaries – loading libraries, data and creating training and test datasets are much the same as in my previous articles so I won’t dwell on these here. For completeness, however, I’ll list all the code so you can run it directly in R or R studio (a complete listing of the code can be found **here**):

The output from the SVM model show that there are 24 support vectors. If desired, these can be examined using the *SV *variable in the model – i.e via* svm_model$SV*.

The test prediction accuracy indicates that the linear performs quite well on this dataset, confirming that it is indeed near linearly separable. To check performance by class, one can create a confusion matrix as described in my post on random forests. I’ll leave this as an exercise for you. Another point is that we have used a soft-margin classification scheme with a cost C=1. You can experiment with this by explicitly changing the value of C. Again, I’ll leave this for you an exercise.

Before proceeding to the RBF kernel, I should mention a point that an alert reader may have noticed. The predicted variable, *Species*, can take on 3 values (setosa, versicolor and virginica). However, our discussion above dealt with a binary (2 valued) classification problem. This brings up the question as to how the algorithm deals multiclass classification problems – i.e those involving datasets with more than two classes. The *libsvm* algorithm (which *svm* uses) does this using a one-against-one classification strategy. Here’s how it works:

- Divide the dataset (assumed to have N classes) into N(N-1)/2 datasets that have two classes each.
- Solve the binary classification problem for each of these subsets
- Use a simple voting mechanism to assign a class to each data point.

Basically, each data point is assigned the most frequent classification it receives from all the binary classification problems it figures in.

With that said for the unrealistic linear classifier, let’s move to the real world. In the code below, I build SVM models using three different kernels

- Linear kernel (this is for comparison with the following 2 kernels).
- RBF kernel with default values for the parameters and .
- RBF kernel with optimal values for and . The optimal values are obtained using the
*tune.svm*function (also available in*e1071*), which essentially builds models for multiple combinations of parameter values and selects the best.

OK, lets go:

I’ll leave you to examine the contents of the model. The important point to note here is that the performance of the model with the test set is quite dismal compared to the previous case. This simply indicates that the linear kernel is not appropriate here. Let’s take a look at what happens if we use the RBF kernel with default values for the parameters:

That’s a pretty decent improvement from the linear kernel. Let’s see if we can do better by doing some parameter tuning. To do this we first invoke *tune.svm* and use the parameters it gives us in the call to *svm*:

**tune_out <- tune.svm(x=trainset[,-typeColNum],y=trainset[,typeColNum],gamma=10^(-3:3),cost=c(0.01,0.1,1,10,100,1000),kernel="radial")**

**tune_out$best.parameters$cost**

**tune_out$best.parameters$gamma**

Which is fairly decent improvement on the un-optimised case.

### Wrapping up

This bring us to the end of this introductory exploration of SVMs in R. To recap, the distinguishing feature of SVMs in contrast to most other techniques is that they attempt to construct optimal separation boundaries between different categories.

SVMs are quite versatile and have been applied to a wide variety of domains ranging from chemistry to pattern recognition. They are best used in binary classification scenarios. This brings up a question as to where SVMs are to be preferred to other binary classification techniques such as logistic regression. The honest response is, “it depends” – but here are some points to keep in mind when choosing between the two. A general point to keep in mind is that SVM algorithms tend to be expensive both in terms of memory and computation, issues that can start to hurt as the size of the dataset increases.

Given all the above caveats and considerations, the best way to figure out whether an SVM approach will work for your problem may be to do what most machine learning practitioners do: try it out!

## The dark side of data science

Data scientists are sometimes blind to the possibility that the predictions of their algorithms can have unforeseen negative effects on people. Ethical or social implications are easy to overlook when one finds interesting new patterns in data, especially if they promise significant financial gains. The Centrelink debt recovery debacle, recently reported in the Australian media, is a case in point.

Here is the story in brief:

Centrelink is an Australian Government organisation responsible for administering welfare services and payments to those in need. A major challenge such organisations face is ensuring that their clients are paid no less and no more than what is due to them. This is difficult because it involves crosschecking client income details across multiple systems owned by different government departments, a process that necessarily involves many assumptions. In July 2016, Centrelink unveiled an automated compliance system that compares income self-reported by clients to information held by the taxation office.

The problem is that the algorithm is flawed: it makes strong (and incorrect!) assumptions regarding the distribution of income across a financial year and, as a consequence, unfairly penalizes a number of legitimate benefit recipients. It is very likely that the designers and implementers of the algorithm did not fully understand the implications of their assumptions. Worse, from the errors made by the system, it appears they may not have adequately tested it either. But this did not stop them (or, quite possibly, their managers) from unleashing their algorithm on an unsuspecting public, causing widespread stress and distress. More on this a bit later.

Algorithms like the one described above are the subject of Cathy O’Neil’s aptly titled book, Weapons of Math Destruction. In the remainder of this article I discuss the main themes of the book. Just to be clear, this post is more riff than review. However, for those seeking an opinion, here’s my one-line version: I think the book should be read not only by data science practitioners, but also by those who use or are affected by their algorithms (which means pretty much everyone!).

### Abstractions and assumptions

‘O Neil begins with the observation that data algorithms are *mathematical* *models* of reality, and are necessarily incomplete because several simplifying assumptions are invariably baked into them. This point is important and often overlooked so it is worth illustrating via an example.

When assessing a person’s suitability for a loan, a bank will want to know whether the person is a good risk. It is impossible to model creditworthiness completely because we do not know all the relevant variables and those that are known may be hard to measure. To make up for their ignorance, data scientists typically use proxy variables, i.e. variables that are believed to be correlated with the variable of interest and are also easily measurable. In the case of creditworthiness, proxy variables might be things like gender, age, employment status, residential postcode etc. Unfortunately many of these can be misleading, discriminatory or worse, both.

The Centrelink algorithm provides a good example of such a “double-whammy” proxy. The key variable it uses is the difference between the client’s annual income reported by the taxation office and self-reported annual income stated by the client. A large difference is taken to be an indicative of an incorrect payment and hence an outstanding debt. This simplistic assumption overlooks the fact that most affected people are not in steady jobs and therefore do not earn regular incomes over the course of a financial year (see this article by Michael Griffin, for a detailed example). Worse, this crude proxy places an unfair burden on vulnerable individuals for whom casual and part time work is a fact of life.

Worse still, for those wrongly targeted with a recovery notice, getting the errors sorted out is not a straightforward process. This is typical of a WMD. As ‘O Neil states in her book, “*The human victims of WMDs**…are held to a far higher standard of evidence than the algorithms themselves*.” Perhaps this is because the algorithms are often opaque. But that’s a poor excuse. This is the only technical field where practitioners are held to a lower standard of accountability than those affected by their products.

‘O Neil’s sums it up rather nicely when she calls algorithms like the Centrelink one *weapons of math destruction* (WMD).

### Self-fulfilling prophecies and feedback loops

A characteristic of WMD is that their predictions often become *self-fulfilling prophecies*. For example a person denied a loan by a faulty risk model is more likely to be denied again when he or she applies elsewhere, simply because it is on their record that they have been refused credit before. This kind of destructive feedback loop is typical of a WMD.

An example that ‘O Neil dwells on at length is a popular predictive policing program. Designed for efficiency rather than nuanced judgment, such algorithms measure what can easily be measured and act by it, ignoring the subtle contextual factors that inform the actions of experienced officers on the beat. Worse, they can lead to actions that can exacerbate the problem. For example, targeting young people of a certain demographic for stop and frisk actions can alienate them to a point where they might well turn to crime out of anger and exasperation.

As Goldratt famously said, “*Tell me how you measure me and I**’ll tell you how I**’ll behave*.”

This is not news: savvy managers have known about the dangers of managing by metrics for years. The problem is now exacerbated manyfold by our ability to implement and act on such metrics on an industrial scale, a trend that leads to a dangerous devaluation of human judgement in areas where it is most needed.

A related problem – briefly mentioned earlier – is that some of the important variables are known but hard to quantify in algorithmic terms. For example, it is known that community-oriented policing, where officers on the beat develop relationships with people in the community, leads to greater *trust*. The degree of trust is hard to quantify, but it is known that communities that have strong relationships with their police departments tend to have lower crime rates than similar communities that do not. Such important but hard-to-quantify factors are typically missed by predictive policing programs.

### Blackballed!

Ironically, although WMDs can cause destructive feedback loops, they are often not subjected to feedback themselves. O’Neil gives the example of algorithms that gauge the suitability of potential hires. These programs often use proxy variables such as IQ test results, personality tests etc. to predict employability. Candidates who are rejected often do not realise that they have been screened out by an algorithm. Further, it often happens that candidates who are thus rejected go on to successful careers elsewhere. However, this post-rejection information is never fed back to the algorithm because it impossible to do so.

In such cases, the only way to avoid being blackballed is to understand the rules set by the algorithm and play according to them. As ‘O Neil so poignantly puts it, “*our lives increasingly depend on our ability to make our case to machines.*” However, this can be difficult because it assumes that a) people know they are being assessed by an algorithm and 2) they have knowledge of how the algorithm works. In most hiring scenarios neither of these hold.

Just to be clear, not all data science models ignore feedback. For example, sabermetric algorithms used to assess player performance in Major League Baseball are continually revised based on latest player stats, thereby taking into account changes in performance.

### Driven by data

In recent years, many workplaces have gradually seen the introduction to data-driven efficiency initiatives. Automated rostering, based on scheduling algorithms is an example. These algorithms are based on operations research techniques that were developed for scheduling complex manufacturing processes. Although appropriate for driving efficiency in manufacturing, these techniques are inappropriate for optimising shift work because of the effect they have on people. As O’ Neil states:

Scheduling software can be seen as an extension of just-in-time economy. But instead of lawn mower blades or cell phone screens showing up right on cue, it’s people, usually people who badly need money. And because they need money so desperately, the companies can bend their lives to the dictates of a mathematical model.

She correctly observes that an, “*oversupply of low wage labour is the problem*.” Employers know they can get away with treating people like machine parts because they have a large captive workforce. What makes this seriously scary is that vested interests can make it difficult to outlaw such exploitative practices. As ‘O Neil mentions:

Following [a] New York Times report on Starbucks’ scheduling practices, Democrats in Congress promptly drew up bills to rein in scheduling software. But facing a Republican majority fiercely opposed to government regulations, the chances that their bill would become law were nil. The legislation died.

Commercial interests invariably trump social and ethical issues, so it is highly unlikely that industry or government will take steps to curb the worst excesses of such algorithms without significant pressure from the general public. A first step towards this is to educate ourselves on how these algorithms work and the downstream social effects of their predictions.

### Messing with your mind

There is an even more insidious way that algorithms mess with us. Hot on the heels of the recent US presidential election, there were suggestions that fake news items on Facebook may have influenced the results. Mark Zuckerberg denied this, but as this Casey Newton noted in this trenchant tweet, the denial leaves Facebook in “*the awkward position of having to explain why they think they drive purchase decisions but not voting decisions*.”

Be that as it may, the fact is Facebook’s own researchers have been conducting experiments to fine tune a tool they call the “voter megaphone”. Here’s what ‘O Neil says about it:

The idea was to encourage people to spread the word that they had voted. This seemed reasonable enough. By sprinkling people’s news feeds with “I voted” updates, Facebook was encouraging Americans – more that sixty-one million of them – to carry out their civic duty….by posting about people’s voting behaviour, the site was stoking peer pressure to vote. Studies have shown that the quiet satisfaction of carrying out a civic duty is less likely to move people than the possible judgement of friends and neighbours…The Facebook started out with a constructive and seemingly innocent goal to encourage people to vote. And it succeeded…researchers estimated that their campaign had increased turnout by 340,000 people. That’s a big enough crowd to swing entire states, and even national elections.

And if that’s not scary enough, try this:

For three months leading up to the election between President Obama and Mitt Romney, a researcher at the company….altered the news feed algorithm for about two million people, all of them politically engaged. The people got a higher proportion of hard news, as opposed to the usual cat videos, graduation announcements, or photos from Disney world….[the researcher] wanted to see if getting more [political] news from friends changed people’s political behaviour. Following the election [he] sent out surveys. The self-reported results that voter participation in this group inched up from 64 to 67 percent.

This might not sound like much, but considering the thin margins of recent presidential elections, it could be enough to change a result.

But it’s even more insidious. In a paper published in 2014, Facebook researchers showed that users’ moods can be influenced by the emotional content of their newsfeeds. Here’s a snippet from the abstract of the paper:

In an experiment with people who use Facebook, we test whether emotional contagion occurs outside of in-person interaction between individuals by reducing the amount of emotional content in the News Feed. When positive expressions were reduced, people produced fewer positive posts and more negative posts; when negative expressions were reduced, the opposite pattern occurred. These results indicate that emotions expressed by others on Facebook influence our own emotions, constituting experimental evidence for massive-scale contagion via social networks.

As you might imagine, there was a media uproar following which the lead researcher issued a clarification and Facebook officials duly expressed regret (but, as far as I know, not an apology). To be sure, advertisers have been exploiting this kind of “mind control” for years, but a public social media platform should (expect to) be held to a higher standard of ethics. Facebook has since reviewed its internal research practices, but the recent fake news affair shows that the story is to be continued.

### Disarming weapons of math destruction

The Centrelink debt debacle, Facebook mood contagion experiments and the other case studies mentioned in the book illusrate the myriad ways in which Big Data algorithms have a pernicious effect on our day-to-day lives. Quite often people remain unaware of their influence, wondering why a loan was denied or a job application didn’t go their way. Just as often, they are aware of what is happening, but are powerless to change it – shift scheduling algorithms being a case in point.

This is not how it was meant to be. Technology was supposed to make life better for all, not just the few who wield it.

So what can be done? Here are some suggestions:

- To begin with, education is the key. We must work to demystify data science, create a general awareness of data science algorithms and how they work. O’ Neil’s book is an excellent first step in this direction (although it is very thin on details of how the algorithms work)
- Develop a code of ethics for data science practitioners. It is heartening to see that IEEE has recently come up with a discussion paper on ethical considerations for artificial intelligence and autonomous systems and ACM has proposed a set of principles for algorithmic transparency and accountability. However, I should also tag this suggestion with the warning that codes of ethics are not very effective as they can be easily violated. One has to – somehow –
*embed ethics in the DNA of data scientists*. I believe, one way to do this is through practice-oriented education in which data scientists-in-training grapple with ethical issues through data challenges and hackathons. It is as Wittgenstein famously said, “*it is clear that ethics cannot be articulated.*” Ethics must be practiced. - Put in place a system of reliable algorithmic audits within data science departments, particularly those that do work with significant social impact.
- Increase transparency a) by publishing information on how algorithms predict what they predict and b) by making it possible for those affected by the algorithm to access the data used to classify them as well as their classification, how it will be used and by whom.
- Encourage the development of algorithms that detect bias in other algorithms and correct it.
- Inspire aspiring data scientists to build models for the good.

It is only right that the last word in this long riff should go to ‘O Neil whose work inspired it. Towards the end of her book she writes:

Big Data processes codify the past. They do not invent the future. Doing that requires moral imagination, and that’s something that only humans can provide. We have to explicitly embed better values into our algorithms, creating Big Data models that follow our ethical lead. Sometimes that will mean putting fairness ahead of profit.

Excellent words for data scientists to live by.