Eight to Late

Sensemaking and Analytics for Organizations

The two tributaries of time

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How time flies. Ten years ago this month, I wrote my first post on Eight to Late.  The anniversary gives me an excuse to post something a little different. When rummaging around in my drafts folder for something suitable, I came across this piece that I wrote some years ago (2013) but didn’t publish.   It’s about our strange relationship with time, which I thought makes it a perfect piece to mark the occasion.


The metaphor of time as a river resonates well with our subjective experiences of time.  Everyday phrases that evoke this metaphor include the flow of time and time going by, or the somewhat more poetic currents of time.  As Heraclitus said, no [person] can step into the same river twice – and so it is that a particular instant in time …like right now…is ephemeral, receding into the past as we become aware of it.

On the other hand, organisations have to capture and quantify time because things have to get done within fixed periods, the financial year being a common example. Hence, key organisational activities such as projects, strategies and budgets are invariably time-bound affairs. This can be problematic because there is a mismatch between the ways in which organisations view time and individuals experience it.

Organisational time

The idea that time is an objective entity is most clearly embodied in the notion of a timeline: a graphical representation of a time period, punctuated by events. The best known of these is perhaps the ubiquitous Gantt Chart, loved (and perhaps equally, reviled) by managers the world over.

Timelines are interesting because, as Elaine Yakura states in this paper, “they seem to render time, the ultimate abstraction, visible and concrete.”   As a result, they can serve as boundary objects that make it possible to negotiate and communicate what is to be accomplished in the specified time period. They make this possible because they tell a story with a clear beginning, middle and end, a narrative of what is to come and when.

For the reasons mentioned in the previous paragraph, timelines are often used to manage time-bound organisational initiatives. Through their use in scheduling and allocation, timelines serve to objectify time in such a way that it becomes a resource that can be measured and rationed, much like other resources such as money, labour etc.

At our workplaces we are governed by many overlapping timelines – workdays, budgeting cycles and project schedules being examples. From an individual perspective, each of these timelines are different representations of how one’s time is to be utilised, when an activity should be started and when it must be finished. Moreover, since we are generally committed to multiple timelines, we often find ourselves switching between them. They serve to remind us what we should be doing and when.

But there’s more: one of the key aims of developing a timeline is to enable all stakeholders to have a shared understanding of time as it pertains to the initiative. In this view, a timeline is a consensus representation of how a particular aspect of the future will unfold.  Timelines thus serve as coordinating mechanisms.

In terms of the metaphor, a timeline is akin to a map of the river of time. Along the map we can measure out and apportion it; we can even agree about way-stops at various points in time. However, we should always be aware that it remains a representation of time, for although we might treat a timeline as real, the fact is no one actually experiences time as it is depicted in a timeline. Mistaking one for the other is akin to confusing the map with the territory.

This may sound a little strange so I’ll try to clarify.  I’ll start with the observation that we experience time through events and processes – for example the successive chimes of a clock, the movement of the second hand of a watch (or the oscillations of a crystal), the passing of seasons or even the greying of one’s hair. Moreover, since these events and processes can be objectively agreed on by different observers, they can also be marked out on a timeline.  Yet the actual experience of living these events is unique to each individual.

Individual perception of time

As we have seen, organisations treat time as an objective commodity that can be represented, allocated and used much like any tangible resource.  On the other hand our experience of time is intensely personal.  For example, I’m sitting in a cafe as I write these lines. My perception of the flow of time depends rather crucially on my level of engagement in writing: slow when I’m struggling for words but zipping by when I’m deeply involved. This is familiar to us all: when we are deeply engaged in an activity, we lose all sense of time but when our involvement is superficial we are acutely aware of the clock.

This is true at work as well. When I’m engaged in any kind of activity at work, be it a group activity such as a meeting, or even an individual one such as developing a business case, my perception of time has little to do with the actual passage of seconds, minutes and hours on a clock. Sure, there are things that I will do habitually at a particular time – going to lunch, for example – but my perception of how fast the day goes is governed not by the clock but by the degree of engagement with my work.

I can only speak for myself, but I suspect that this is the case with most people. Though our work lives are supposedly governed by “objective” timelines, the way we actually live out our workdays depends on a host of things that have more to do with our inner lives than visible outer ones.  Specifically, they depend on things such as feelings, emotions, moods and motivations.

Flow and engagement

OK, so you may be wondering where I’m going with this. Surely, my subjective perception of my workday should not matter as long as I do what I’m required to do and meet my deadlines, right?

As a matter of fact, I think the answer to the above question is a qualified, “No”. The quality of the work we do depends on our level of commitment and engagement. Moreover, since a person’s perception of the passage of time depends rather sensitively on the degree of their involvement in a task, their subjective sense of time is a good indicator of their engagement in work.

In his book, Finding Flow, Mihalyi Csikszentmihalyi describes such engagement as an optimal experience in which a person is completely focused on the task at hand.  Most people would have experienced flow when engaged in activities that they really enjoy. As Anthony Reading states in his book, Hope and Despair: How Perceptions of the Future Shape Human Behaviour, “…most of what troubles us resides in our concerns about the past and our apprehensions about the future.”  People in flow are entirely focused on the present and are thus (temporarily) free from troubling thoughts. As Csikszentmihalyi puts it, for such people, “the sense of time is distorted; hours seem to pass by in minutes.”

All this may seem far removed from organisational concerns, but it is easy to see that it isn’t: a Google search on the phrase “increase employee engagement” will throw up many articles along the lines of “N ways to increase employee engagement.”  The sense in which the term is used in these articles is essentially the same as the one Csikszentmihalyi talks about: deep involvement in work.

So, the advice of management gurus and business school professors notwithstanding, the issue is less about employee engagement or motivation than about creating conditions that are conducive to flow.   All that is needed for the latter is a deep understanding how the particular organisation functions, the task at hand and (most importantly) the people who will be doing it.  The best managers I’ve worked with have grokked this, and were able to create the right conditions in a seemingly effortless and unobtrusive way. It is a skill that cannot be taught, but can be learnt by observing how such managers do what they do.

Time regained

Organisations tend to treat their employees’ time as though it were a commodity or resource that can be apportioned and allocated for various tasks. This view of time is epitomised by the timeline as depicted in a Gantt Chart or a resource-loaded project schedule.

In contrast, at an individual level, the perception of time depends rather critically on the level of engagement that a person feels with the task he or she is performing. Ideally organisations would (or ought to!) want their employees to be in that optimal zone of engagement that Csikszentmihalyi calls flow, at least when they are involved in creative work. However, like spontaneity, flow is a state that cannot be achieved by corporate decree; the best an organisation can do is to create the conditions that encourage it.

The organisational focus on timelines ought to be balanced by actions that are aimed at creating the conditions that are conducive to employee engagement and flow.  It may then be possible for those who work in organisation-land to experience, if only fleetingly, that Blakean state in which eternity is held in an hour.

Written by K

September 20, 2017 at 9:17 pm

2 Responses

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  1. […] How time flies. Ten years ago this month, I wrote my first post on Eight to Late.  The anniversary gives me an excuse to post something a little different. When rummaging around in my drafts folder for something suitable, I came across this piece that I wrote some years ago (2013) but… Read more: The two tributaries of time […]


  2. […] Kailash Awati notes that “no one actually experiences time as it is depicted in a timeline.” The level of engagement makes time seem to go faster or slower. 6 minutes to read, although it might seem like 2 or 3. […]


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