# Eight to Late

Sensemaking and Analytics for Organizations

## The Flaw of Averages – a book review

### Introduction

I’ll begin with an example. Assume you’re having a dishwasher installed in your kitchen. This (simple?) task requires the services of a plumber and an electrician, and both of them need to be present to complete the job. You’ve asked them to come in at 7:30 am. Going from previous experience, these guys are punctual 50% of the time. What’s the probability that work will begin at 7:30 am?

At first sight, it seems there’s a 50% chance of starting on time. However, this is incorrect – the chance of starting on time is actually 25%, the product of the individual probabilities for each of the tradesmen. This simple example illustrates the central theme of a book by Sam Savage entitled, The Flaw of Averages: Why We Underestimate Risk in the Face of Uncertainty. This post is a detailed review of the book.

The key message that Savage conveys  is that uncertain quantities cannot be represented by single numbers, rather they are  a range of numbers each with a different probability of occurrence. Hence such quantities cannot be manipulated using standard arithmetic operations. The example mentioned in the previous paragraphs illustrate this point. This is well known to  those who work with uncertain numbers (actuaries, for instance), but is not so well understood by business managers and decision makers. Hence the executive who asks his long-suffering subordinate to give him a projected sales figure for next month, with the quoted number then being taken as the 100% certain figure.  Sadly such stories are more the norm than the exception,  so it is clear that there is a need for a better understanding of how uncertain quantities should be interpreted. The main aim of the book is to help those with little or no statistical training achieve that understanding.

### Developing an intuition for uncertainty

Early in the book, Savage presents five tools that can be used to develop a feel for uncertainty. He refers to these tools as mindles – or mind handles.  His five mindles for uncertainty are:

1. Risk is in the eye of the beholder, uncertainty isn’t. Basically this implies that uncertainty does not equate to risk. An uncertain event is a risk only if there is a potential loss or gain involved. See my review of Douglas Hubbard’s book on the failure of risk management for more on risk vs. uncertainty.
2. An uncertain quantity is a shape (or a distribution of numbers) rather than a single number. The broadness of the shape is a measure of the degree of uncertainty. See my post on the inherent uncertainty of project task estimates for an intuitive discussion of how a task estimate is a shape rather than a number.
3. A combination of several uncertain numbers is also a shape, but the combined shape is very different from those of the individual uncertainties.  Specifically, if the uncertain quantities are independent, the combined  shape can be narrower (i.e. less uncertain) than that of the individual shapes.  This provides the justification for portfolio diversification, which tells us not to put all our money on one horse, or eggs in one basket etc. See my introductory post on Monte Carlo simulations to see an example of how multiple uncertain quantities can combine in different ways.
4. If the individual uncertain quantities (discussed in the previous point) aren’t independent, the overall uncertainty can increase or decrease depending on whether the quantities are positively or negatively related. The nature of the relationship (positive or negative) can be determined from a scatter plot of the quantities. See my post on simulation of correlated project tasks for examples of scatter plots. The post also discusses how positive relationships (or correlations) can increase uncertainty.
5. Plans based on average numbers are incorrect on average. Using average numbers in plans usually entails manipulating them algebraically and/or plugging them into functions. Savage explains how the form of the function can lead to an overestimation or underestimation of the planned value. Although this sounds a somewhat abstruse, the basic idea is simple: manipulating an average number using mathematical operations will amplify the error caused by the flaw of averages.

Savage explains the above concepts using simple arithmetic supplemented with examples drawn from a range of real-life business problems.

### The two forms of the flaw of averages

The book makes a distinction between two forms of the flaw of averages. In its  first avatar, the flaw states that  the combined average of two uncertain quantities equals the sum of their individual averages, but the shape of the combined uncertainty can be very different from the sum of the individual shapes (Recall that an uncertain number is a shape, but its average is a number).  Savage calls this the weak form of the flaw of averages. The weak form applies when one deals with uncertain quantities directly.  An example of this is when one adds up probabilistic estimates for two independent project tasks with no lead or lag between them. In this case the average completion time is the sum of the average completion times for the individual tasks, but the shape of the distribution of the combined tasks does not resemble the shape of the individual distributions. The fact that the shape is different is a consequence of the fact that probabilities cannot be “added up” like simple numbers. See the first example in my post on Monte Carlo simulation of project tasks for an illustration of this point.

In contrast, when one deals with functions of uncertain quantities, the combined average of the functions does not equal the sum of the individual averages. This happens because functions “weight” random variables in a non-uniform manner, thereby amplifying certain values of the variable. An example of this is where we have two sequential tasks with an earliest possible start time for the second. The earliest possible start time for the second task introduces a nonlinearity in cases where the first task finishes early (essentially because there is a lag between the finish of the first task and the start of the second in this situation). The constraint causes the average of the combined tasks to be greater than the sum of the individual averages. Savage calls this the strong form of the flaw of averages. It applies whenever one deals with nonlinear functions of uncertain variables. See the second example in my post on Monte Carlo simulation of multiple project tasks for an illustration of this point.

Much of the book presents real-life illustrations of the two forms of the flaw in risk assessment, drawn from finance to the film industry and  from petroleum to pharmaceutical supply chains. He also covers the average-based abuse of statistics in discussions on topical “hot-button” issues such as climate change and health care.

### De-jargonising statistics

A layperson-friendly feature of the book is that it explains statistical terms in plain English. As an example, Savage spends an entire chapter demystifying the term correlation using scatter plots . Another term that he explains is the Central Limit Theorem (CLT), which states that the sum of independent random variables resembles the Normal (or bell-shaped) distribution.  A consequence of CLT is that one can reduce investment risk by diversifying one’s investments – i.e. making several (small) independent investments rather than a single (large) one  – this is essentially mindle # 3 discussed earlier.

### Decisions, decisions

Towards the middle of the book, Savage makes a foray into decision theory, focusing on the concept of value of information. Since decisions are (or should be) made on the basis of information, one needs to gather pertinent information prior to making a decision. Now, information gathering costs money (and time, which translates to money). This brings up the question as to how much should one spend in collecting information relevant to a particular decision? It turns out that in many cases one can use decision theory to put a dollar value on a particular piece of information.  Surprisingly it turns out that organisations often  over-spend in gathering irrelevant information. Savage spends a few chapters discussing how one can compute the value of information based on simple techniques of decision theory. As interesting as this section is, however, I think it is a somewhat disconnected from the rest of the book.

### Curing the flaw: SIPs, SLURPS and Probability Management

The last part of the book is dedicated to outlining a solution (or as Savage calls it, a cure) to average-based – or flawed – statistical  thinking. The central idea is to use pre-generated libraries of simulation trials for variables of interest. Savage calls such a packaged set of simulation trials a Stochastic Information Packet (SIP). Here’s an example of how it might work in practice:

Most business organisations worry about next year’s sales. Different divisions in the organisation might forecast sales using different of techniques. Further, they may use these forecasts as the basis for other calculations (such as profit and expenses for example). The forecasted numbers cannot be compared with each other because each calculation is based on different simulations or worse, different probability distributions.  The upshot of this is that forecasted sales results can’t be combined or even compared. The problem can be avoided if everyone in the organisation uses the same SIP  for forecasted sales. The results of calculations can be compared, and even combined, because they are based on the same simulation.

Calculations that are based on the same SIP (or set of SIPs) form a set of simulations that can be combined and manipulated using arithmetic operations. Savage calls such sets of simulations, Scenario Library Units with Relationships Preserved (or SLURPS).  The name reflects the fact that each of the calculations is based on the same set of sales scenarios (or results of simulation trials).  Regarding the terminology: I’m not a fan of laboured acronyms, but concede that they can serve as a good mnemonics.

The proposed approach ensures that the results of the combined calculations will avoid the flaw of averages,and exhibit the correct statistical behaviour. However, it assumes that there is an organisation-wide authority responsible for generating and maintaining appropriate SIPs.  This authority – the probability manager –  will be responsible for a “database” of SIPs that covers all uncertain quantities of interest to the business, and make these available to everyone in the organisation who needs to use them.   To quote from the book, probability management involves:

…a data management system in which the entities being managed are not numbers, but uncertainties, that is, probability distributions. The central database is a Scenario Library containing thousands of potential future values of uncertain business parameters. The library exchanges information with desktop distribution processors that do for probability distributions what word processors did for words and what spreadsheets did for numbers.

Savage  sees probability management as a key step towards managing uncertainty and risk in a coherent manner across organisations.  He  mentions that  some organizations that have already started down this route (Shell and Merck, for instance). The book can thus also be seen as a manifesto for the new discipline of probability management.

### Conclusion

I have come across the flaw of averages in various walks of organizational life ranging from project scheduling to operational risk analysis. Most often, the folks responsible for analysing uncertainty are aware of the flaw, and have the requisite knowledge of statistics to deal with it. However, such analyses can be hard to explain to those who lack this knowledge.  Hence managers who demand a single number. Yes, such attitudes betray a lack of understanding of what uncertain numbers are and how they can be combined, but that’s the way it is in most organizations. The book is directed largely to that audience.

To sum up:  the book is an entertaining and informative read on some common misunderstandings of statistics. Along the way  the author translates many statistical principles and terms from “jargonese” to plain English. The book deserves to  be read widely, especially by those who need it the most: managers and other decision-makers who need to understand the arithmetic of uncertainty.

Written by K

May 4, 2010 at 11:06 pm

### 4 Responses

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2. […] The Flaw of Averages – a book review « Eight to Late […]

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3. […] emphasises in his book, The Flaw of Averages: an uncertain quantity is a shape, not a number (see my review of the book for more on this point). In short, an estimate quoted as a single number is almost guaranteed to be […]

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4. […] by a range of values, (each with an associated probability) rather than a single number (see this post for more on this point). Because of the scarcity or unreliability of historical data, distributions […]

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